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Graphic Designer Portfolio: Why it is so important

by Altaf
Graphic Designer Portfolio

In design appearance means everything. That’s why you need to compile your design portfolio with the most careful concern. You can’t just throw all your work in one pile and expect the results.

Hardly anyone will agree to give a job to a designer who has an unattractive portfolio. The result becomes a vicious circle: no orders – means no portfolio as having an unattractive portfolio means no orders from your clients.

Why do you need it?

A designer’s portfolio is not just a compilation of all your works. It is also a way of telling the viewer how you can solve their needs and why they should choose you.

You need to realize that the projects in your portfolio (cases) are very important. The quality of the works in your portfolio will determine what kind of clients would come to you, and, in fact, the whole designer’s way ahead.

Therefore it is important to express yourself, your knowledge, and your skills as much as possible in your first few cases. You may not be able to surprise clients with sophisticated techniques and super-creative tricks, but you can demonstrate your approach and thinking.

How to choose projects for your portfolio?

  • Take work that you feel is the most professional and truly talented;
  • Make sure they reflect your diversity of experience in working with media;
  • Don’t use designs of average quality. If the composition of the portfolio does call for a series of photos, make a collage or use a free magazine mockup to make it look better

Which format should you use for your portfolio?


Thanks to the Internet, all options are not limited by the paper portfolio, which is a costly one to publish. You can showcase your skills in a variety of virtual formats.

The perfect way to introduce yourself is to upload to Behance, Dribble, or other similar sites

Another option is to compile the presentation into a lightweight PDF file or into an online presentation that you can send with a link. At this point, it is always better to have different portfolios depending on what you are looking for. For example: If your goal is to work in a studio, then feel free to add the most creative and daring ideas. But if you work freelance with ordinary clients who don’t even know what a composition is, it’s better not to show a compilation with creative work and stay with more standard and readable works.

If you have already worked somewhere, ask for permission to publish projects or parts of projects, indicating the work you have done. Find out if the work is subject to NDAs or other restrictions. You can be featured in projects already published on Behance by your colleagues


A personal website, whether it is one page or multi-page, already makes you more prestigious and reliable in the eyes of the client. Especially when it is updated at least once a month.

The easiest and most affordable way – to make a site in WordPress or on a Tilda. The platform is easy to set up and there are a lot of design possibilities.

A website is like a business card – it says a lot about you. More correctly, it shows you. So you have to make sure that visitors to your site will first see what you have to say, rather than read it.

After all

To advance in your career as a graphic designer, you need to be careful about building a portfolio that will impress potential clients and get you to work. This means implementing the latest trends in design so that possible customers take notice of you and prefer you to your competitors. It doesn’t matter what format for your portfolio you choose – the main thing is to keep improving it.

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