It will be useless to have the best Ecommerce site, with the simplest and safest purchase process, if you do not have traffic to it. That is why today we share 5 strategies that you can use to increase the number of visits to your website or virtual store, with the aim of increasing your sales.
Optimize your site for search engines (SEO)
Positioning your site in the search results of Google and other engines can help you generate large volumes of traffic for free.
Remember that each page on your site must have an HTML title tag and a unique description meta tag relevant to its content.
If you want to learn more about SEO strategies for your site, we recommend reading the post with 9 SEO Tips for Ecommerce and the online seminar on SEO for Ecommerce.
Once your site is ready, don’t wait for Google to add it to their results, submit your site to Google.
Create your Blog and publish frequently
Having a blog is an effective way to generate traffic since it not only allows you to generate content that will be included in the search results, but also the publications can be shared on social networks, thus increasing the reach of your brand and generating new visits.
However, for this to happen it is essential that you generate publications relevant to the interests of your audience. Do not limit yourself to news or offers from your company, think about what your target audience is interested, in mass page creator you can create thousands of pages in seconds.
Also, avoid copying content from other sites. Generating unique content will allow you to maximize the impact of the publication, increasing the links to it and the number of times the article is shared.
Once you define certain topics that you would like to address, use Google’s keyword tool to title your articles in a similar way to how your audience searches for such content.
Regarding the frequency of publication, we suggest you create new articles every 2 or 3 weeks.
On the other hand, make sure that your blog has the ability to subscribe both by Email and RSS. In this way, you can transform occasional readers into loyal followers of your blog.
If you want to create your blog, we recommend the post where we tell you what you have to know when creating your blog and we evaluate the different platforms.
Guest posts on third-party blogs
If you have identified blogs that are relevant to your target audience, you can contact them and offer to write an article. Since you are a guest author, you can include a short personal bio in these articles, in which you can add a link to your site.
This technique has two benefits. First, blog readers will see the link to your site and some will visit it. Second, this link will also help you position your website in search engines.
Take advantage of social networks
Create profiles for companies on different social networks: Facebook, Twitter, Google+, Google Maps and Pinterest. Don’t forget to include the web address (URL) of your site in each of the profiles.
Once you have your profiles, you must create a strategy for these media. For that we suggest you see the seminar on strategies to maximize the presence of your brand on Facebook and the marketing guide for Twitter.
As in the blog, the most important thing is to generate relevant content for your audience and publish frequently.
However, whenever you share one of your products or an offer, do not forget to include a link to your virtual store. Otherwise it will not increase your traffic.
Make sure your site is easy to share on social media
As we mentioned in the previous point, social networks can help you generate traffic. In addition to the posts you actively make, it’s important that users can share both your website and your blog posts with ease. The most effective way to achieve this is by installing the sharing buttons provided by social networks, such as the “like” button, the Tweet button and the +1 button.