Have you ever been jealous of your friend, who has many contacts in diverse industries? I mean they are literally like the contact list or an encyclopedia of illustrious people, who have deep connections or are highly resourceful. Do you want to be like your friend? Then start attending networking events. They are the gold mine of resourceful contacts.
Even though the world has progressed a lot in terms of technology, still, events like these are the best way to meet people and associate with them to leave a long-lasting impression.
What are Networking Events?
Networking events are events where like-minded people gather and celebrate a milestone from a particular industry, participate in a charity, or to develop business relationships. These events help people and influential citizens to have a good social experience and also adds value to the way people think about themselves.
A study showed that close to 20% of new customers contact businesses via networking events like Trade Shows. Hence, it is definitely profitable. There has been a rise in a lot of networking organizations like BNI, Entrepreneurs’ Organization, TIE, etc. which has led to a soar in networking events across the globe.
Looking forward to attending a networking event, soon? Let’s have a look at the things that you must keep in mind:
- Why are you attending this event?
You need to be completely open with yourself and understand the most important objective of attending this event. To be honest, events like these are usually casual. However, there should be a plan in your head in order to interact with people and leave an amazing first impression.
There can be a lot going through your head, right now. But keep reminding yourself to enjoy the event and at the same time, exchange contacts with like-minded people.
- Your appearance matters a lot!
Your way of dressing speaks a lot about you. Wearing the right clothing will not only make you feel accepted in the herd, but it will also bring a lot of confidence when you start with the conversations.
Always ensure that your clothes are well-ironed and suitable for the event. For instance, if it is a black-tie event, ensure you’re putting up the best suit in your wardrobe. Don’t forget to polish your shoes and a well knotted black tie.
- Know the attendees beforehand
If you like doing things unprepared, then this event is not for you. However, if you’re looking to change yourself, then, this is the right time for this. If you want to make yourself heard in the group of professionals, you should definitely know who all will be attending the event
This will ensure the way you prepare yourself for this event does not go to waste. If there are industry stalwarts coming for the event, research a few witty conversation starters so that you can start a healthy conversation, or if you know their background, you can always talk about similar topics or interests.
- Do not forget Your Business Cards
Now that you have successfully blended in with people and having fruitful conversations, make sure the dialogue does not go in vain and you have successfully exchanged your business cards. If you have forgotten to take your business cards, then all the efforts will be rendered useless.
However, the best thing that you can do is keep digital business cards handy. There are a lot of websites that allow you to design these and one of the most remarkable qualities of these cards is that it can be directly fed into the prospect’s contact list!
- Enjoy the Event and make a Mark
Always ensure that you are having a good time at the event and you’re not nervous at all. If you are nervous, it will definitely show on your face and you may end up making a mess of yourself. The more you enjoy yourself, the more likely you are to make valuable contacts.
You’ve graduated the crash course on how to attend a networking event, and it is time, you put your newfound skills to action in the next networking event. All the best!