6 Trends That Will Shape Facebook Advertising for Asia-Pacific Marketers in 2021
Facebook is one of the world’s largest social networks that allows businesses to connect with their exact targeted audience at a global level, with Facebook ads’ micro-targeting feature. Facebook ads marketing services help amplify your marketing messages to the target audiences that are most likely to be interested in your product or services, and have been proven to deliver great conversion rates and ROIs.
For digital marketers out there, it’s essential to clearly understand the various Facebook targeting options.
What is Facebook Ads Management?
As the name implies, Facebook ads management services allow the advertiser to create and manage your ads on Facebook, allowing you to view, edit, and analyse all your Facebook ads campaigns with the following features:
- Creating Facebook ads campaign
- Managing multiple ads simultaneously
- Performance report of your ads
Types of Facebook Ads Management Services
Setting up a Facebook ad campaign is pretty straightforward but optimising the campaigns on Facebook, alongside with other digital media that you are concurrently running to ensure high ROI requires thoughtful planning and optimisation.
- Image Ads
These are easy to create and can be made by boosting an existing Facebook image post from the Facebook page. You can add creative context with these images to make it more fun and engaging for the users.
- Video Ads
Video Ads are displayed as News Feeds, stories, or in-stream ads. You can also use GIF graphics and animations to create video ads.
- Video Poll Ads
Video poll ads are specially curated ads for mobile users only. These ads are very interactive and extremely effective at increasing brand awareness.
- Carousel Ads
Carousel ads can display up to 10 images, which is perfect to highlight the benefits of your products and services.
- Slideshow Ads
This format of Facebook ads uses still images, text, or existing video clips to create short video ads. As compared to the video ads, slideshow ads are very eye-catching with five times less bandwidth that allows them to load well even with a slow internet connection.
- Collection Ads
Collection ads allow you to showcase up to 5 products with a click-to-buy option. These ads are used for mobile devices only.
- Instant Experience Ads
This Facebook ads service is optimised for mobile devices and was initially called Canvas. They offer full-screen mobile experience and allow businesses to showcase their product in a very visually compelling way.
- Lead Ads
Lead ads are specifically designed for mobile devices. These Facebook ads allow businesses to target people who might be interested in their products and services and collect data from them. They use instant forms to collect user information such as their name, email Ids, contact details, etc.
- Dynamic Ads
Facebook dynamic ads are banner ads that change purposely for each user, ensuring the most effective creatives curated specifically for them.
- Messenger Ads
Messenger ads direct people into messenger conversation with business representatives. These ads are used to reach people at a larger scale and offer them all a unique interactive experience.
- Stories Ads
Stories ads are highly effective and allow businesses to reach their audience in a full-screen vertical video format offering them an immersive environment and persuade them to make an online purchase.
- Augmented Reality Ads
Augmented reality ads are very enticing and create an emotional connection with the audience. AR ads use filters and animation and allow people to interact with the brand.
- Playable Ads
Playable ads allow mobile app advertisers to offer people with a short preview of their app before they choose to download it. These ads are displayed in Facebook News Feed, Audience Network interstitial and Audience Network rewarded video.