Instagram has more than one billion active monthly users and is one of the most popular social media platforms on the internet. It’s also the most important social media channel for influencer marketing.
When it comes to business and marketing, it can be a great tool for reaching more people. But how do you increase Instagram reach?
Instagram’s algorithm determines what posts appear in a user’s feed. The goal is to show content that will receive engagement (comments, likes, shares) from followers.
But one problem is that marketers have found ways to increase organic reach on Instagram by following these same tactics as Instagram does. And now they are actually being penalized by the platform when it comes to showing up in feeds.
So, what methods can marketers use to beat the algorithms?
That’s where this guide comes in. Here are seven ways to outsmart the algorithm and increase your reach on Instagram.
1. Create Quality Content
You’ve heard this one before, but it is the most important thing to increase your Instagram reach. If you want more people to like and comment on your posts, make sure you create quality content that inspires them.
Defining what “quality content” means can be hard because different platforms appeal to different audiences. This also changes over time as styles, trends, and interests evolve.
So try this: Take note of how much engagement every post gets from followers in a given period (1 week seems like a good amount of time). After about two weeks or so has passed, analyze what types of photos got the most interaction and adjust accordingly.
Also, look at which posts received very little attention and consider taking them down.
You want to increase your Instagram reach, but you don’t want to sacrifice quality for quantity. Make sure that the photography isn’t subpar and that the wording captures the correct tone and intention of the post.
2. Encourage Users Interactions With Posts
Engagement is still the biggest factor for Instagram’s algorithm. Getting more likes and comments on your content increases the chances of it being seen by more people on the platform.
How do you increase engagement? Well, certain things can increase a post’s likelihood to be liked or commented on:
Ask questions: This only works if you’re targeting an audience who would care about answering your question, though. Plus, make sure that the question is clear and easy to understand because ambiguous questions will receive fewer answers than clear ones.
Use tags: Tags encourage people to engage with a post when they see something familiar to them in it.
Show emotion: Do you remember how seeing sad emojis increase your chances of feeling sad too? Then you know how showing emotion in a post can increase engagement.
3. Add Location and Hashtags To increase Reach on Instagram
Users can now add a location to stories, making them more likely to be seen by nearby users (and increase your reach).
Adding relevant hashtags is also important for stories. While it doesn’t increase reach like it does when you post a photo or video on Instagram normally, adding #Hashtags increase the likelihood that the story will appear in hashtag searches.
This can increase engagement, and if enough people engage with the same content at about the same time, it may also increase visibility for those tags.
4. Create Instagram Stories Ads
Ads increase your chances of showing up in Instagram users’ feeds, even if they don’t follow you. This is because ads are shown to a broader audience and not just those who follow you.
There are two more important reasons why you should utilize this feature. First, it increases the likelihood that your content will be seen by someone who doesn’t already follow you. Secondly, it lets you increase interactions with people who don’t typically engage with your content when it shows up on their feed.
When creating one of these ads, the main thing to remember is that you need to make sure it has a clear call-to-action at the end for viewers to click. Otherwise, all engagement from an ad will die out.
5. Track Success of Ads With Instagram Analytics
With all the new changes on Instagram, it’s good to know if your efforts are working or not. Instagram Analytics lets you see how many people saw each post you made and where they were located when they interacted.
It can also be used to increase your reach by tracking which posts are most engaging for followers. This will help you increase your reach by posting similar content.
6. Buy Followers
If you’ve been thinking about doing this, then now is as good a time as any to increase the reach of your posts by getting real followers. Getting Instagram followers will increase the visibility of your posts. Since they’re not bots and just real people, they’ll be more likely to interact with your photos and videos in ways that increase visibility too.
Using bots definitely has its downsides, though. The biggest one is that Instagram’s algorithms can tell if you have fake followers, thus decreasing the number of visible posts you make.
You can get followers from Famoid.
7. Go Live Often
Going live on Instagram has many benefits. Live videos increase interactions and increase time spent watching your video content. It also helps increase visibility because users can’t fast forward a live video, which means more of them stick around until the end.
If you plan to do this, make sure that you’re using high-quality and engaging videos so that people actually want to watch them.
Ways To Increase Instagram Reach
Dealing with the Instagram algorithm doesn’t have to be frustrating. There are ways to engage with your followers and increase your reach. All you have to do is try new things, track their effects, and adjust accordingly.
We hope this article will help you increase your Instagram reach. If you want to read other great articles like this, keep reading our posts.