A solid online presence is essential for business success today. No entrepreneur can afford to ignore the power of social media and strategic content outreach. In this article, Jason Kulpa explores five ways to improve your online presence, boost lead generation, and connect with your target market.
- Get Mobile-Friendly
Mobile shopping apps are as common as cell phones. Who doesn’t love to shop on their phones? No company—big or small—can ignore the importance of being available to customers on their hand-held devices.
Without a mobile-friendly webpage, you’re missing out on potential sales and growth. The investment to optimize your company’s website for hand-helds is one worth making. The return on your investment will benefit both your online presence and your financial bottom line.
- Improve Page Speed
A user’s page experience determines whether or not they’ll stick around long enough to make a purchase or appointment. Slow loading times kill retention. Would you put a door on your brick-and-mortar storefront that was too heavy or complicated to open? Of course not. Your web page is your digital “door.” Improving the load time for your website will improve search engine rankings and overall performance
- Be Social Media Consistent
If you don’t have a company profile on every major social network available, you’re missing out on the best opportunity for free advertising your company will ever encounter. You don’t have to personally enjoy or even use sites like Facebook or Instagram yourself, but your business needs to. Hire a social media expert to set up accounts and create consistent, engaging, trendy content.
- Copy Your Competitors
Where are your top competitors advertising online, and which social media sites do they get the most considerable following? Do that. Go there. Your competitor’s followers are likely to see your profile in the “you may also like this” category, but only if your profile is there to be seen.
- Boost your Browser Ranking
Implementing any of the above tips will automatically help you rank higher on search engines like Google. A higher ranking translates to more eyes on your webpage. Listing your company in all the major business directories (Bing, Mapquest, Yellowbook.com, and Thumbtack, to name a few) is another easy and cost-effective way to get more customers. Local directories are also effective, especially if you have a physical storefront.
What’s Next?
When it comes to improving your business’s online presence, it’s worth remembering that implementing even one or two of our suggested tactics will help improve internet visibility across the board.
Start where you can start. Building a presence is a process, not a one-time effort. Consistency with two or three methods is better than a sporadic approach that encompasses every tip you’ve ever read about. Just make sure you’re prepared to follow up on the new leads your improved presence will generate.
About Jason Kulpa
Jason Kulpa is the founder and CEO of UE.co and a two-time winner of the Most Admired CEO Award of the San Diego Business Journal. Jason’s team shares his mission of bringing awareness, support, and inclusion for special needs causes. Under his leadership, the team has volunteered at over 24 events to help improve the community of San Diego.
