Do you have some amazing products that you are ready to sell? If you are reading this, you are probably unsure where to sell them.
With countless options today, it is a bit confusing to know which online marketplace might be the best for you and your products.
Why Marketplace Matters
One of the most important things to keep in mind when it comes to selling your products online is having an online presence in more than one marketplace. By doing so, you can grow your overall sales, boost brand awareness, and simply have a good safety net – if something doesn’t work on one of the other marketplaces.
Simply put, it isn’t a wise move to place all your eggs in one basket. Nonetheless, you should know that every marketplace is different. What may work for your competitors may not work for you.
Also, apart from the best marketplaces, you will want to focus on different marketing strategies, including programmatic display advertising, to boost brand awareness. Before setting up your shop at a different marketplace, it is essential to investigate which marketplaces are the best equipped for your needs and products.
While investigating the different marketplaces, you will want to consider the following things:
- Shipping
- Customer base
- Platform fees
- Traffic
- Niches
- Competition
Here is the list of the best marketplaces to sell your handmade products:
Shopify
Shopify is one of the best all-in-one e-commerce platforms out there. Regardless of all other marketplaces that you might end up experimenting with, Shopify should ideally be your base. Shopify can also act as your website.
It doesn’t matter what you are selling – it is crucial to have your own website from the very beginning. Your potential customers will not only see you as professional and credible, but they will also be more likely to buy from you due to their trust and confidence.
It doesn’t matter whether you are a beginner or a seasoned seller; Shopify is a great marketplace for all. This marketplace is not only user-friendly but also very easy and quick to set up. You can select a suitable pricing plan – the plans can range from $29 to $299.
Shopify offers top Shopify apps to increase sales with features from simple marketing tools to complex warehousing solutions for your store.
Shopify is a secure and reliable marketplace for your handmade products.
Etsy
Etsy is the go-to place to sell and buy unique and handmade products. So, as the owner of creative and handmade products, Etsy could be a great option for you.
This marketplace has owned its reputation over the years – it is one of the most trusted and popular sites to sell and buy items. The massive popularity of Etsy has resulted in both – loads of traffic and competition.
So, when setting up your Etsy store, you will want to keep these two aspects in mind. You might want to research the best way to optimize your product listing page and boost your visibility and the possibility for new customers to discover your products.
Like Shopify, Etsy is quite simple to start, and it can be a great way to develop a steady income over time.
