New year, new you – and new business. In 2021, it’s time to put the pedal to the metal and get to work on boosting your business. The problem is that, year after year, you feel like you keep getting stuck in the same ruts and patterns.
But what if we told you there are ways to break out – and break ahead of the pack? In this guide, we’ll walk you through 5 of the best ways that you can boost your business this year. They’re easier than they look; all it takes is some patience and dedication.
Invest in SEO
SEO stands for search engine optimization, and it’s something every business should be aware of. Here’s how it works: every time a user pops a question or other search term into Google, the search engine brings up a page of results – the SERP, or search engine results page.
Sites that appear at or close to the top of the page have much higher click-rates than sites that appear lower. And, of course, sites with higher visitor counts usually have higher sales rates.
So, what can you do? Invest in SEO. You can hire a company to do this for best results, but you can also try out a few things yourself. For example, try starting a blog, then answering commonly-asked questions related to your industry there.
You can also make deals with fellow businesses to include links to and from each other’s’ businesses; this shows Google that you’re a trusted community member.
Invest in CRO
SEO gets people on your site – CRO gets them purchasing your products. CRO, short for conversion rate optimization, increases the number of site visitors who convert into paying customers. Many business owners don’t realize that their site’s design, the way they use pop-ups, and the structure of their content can all contribute to a higher conversion rate.
Conversion rate optimization is a tricky process, so it’s often best to work with a CRO agency that knows its stuff. Expert CRO data analysis is often well-worth the investment, so if you’re looking for ways to boost online sales, CRO is a great way to start.
Prioritize market research
CRO isn’t the only data analysis you should be focusing on. Market research is also essential for building a stronger business in 2021. Not sure where to start? Use this list as a jumping-off point:
- Industry growth: Is your industry growing or shrinking? What have similar businesses experienced in the last 2 to 5 years?
- Recent consumer trends: Is there a part of your business that consumers are more interested in recently? How can you pivot to meet that demand?
- Buyer persona: What sort of person is most drawn to your business? Are you currently optimized to sell to that sort of person?
There’s plenty more that goes into market research, but the bottom line is this: you should know who you’re trying to sell to and what they want. Then, using that data, you can adjust your business practices accordingly.
Bulk up branding
Quantitative analysis is important – but so is qualitative work. That’s where branding comes in. In order to be an effective business in 2021, it’s important that consumers know you and your business’s character.
Branding isn’t just about your logo and website’s graphics (though those are highly important). It’s also about your tone and voice in website copy, the way you market yourself on social media, how well you respond to customer complaints in reviews, and essentially everything consumer-facing about your company.
Hiring a professional PR firm can help boost your brand identity, creating a lasting image that consumers will want to return to again and again.
Put people first
Lastly, you can’t improve your business without prioritizing the experience for the people who work there. One of the best ways to ensure your business keeps growing and remains profitable is to give employees an incentive to work hard and show up ready to give their best.
And the best way to improve motivation is by improving their material circumstances: higher pay, high-quality benefits, reasonable workloads, and even worker-ownership. Studies show that businesses that prioritize workers in this way make more money in the long run and have lower turnover – two important metrics of business success.
So, what are you waiting for? 2021 is already underway – get started boosting your business with these tips.