If you’re looking to get branded merchandise for your Etsy shop, there are a few ways that you go about it. For more information on how to purchase or create your own branded merchandise and information on how branded merchandise will help your business succeed, keep reading.
What is Branded Merchandise?
Branded merchandise is a very simple concept: it’s merchandise with your brand, logo, or company name printed onto it. There are many different types of brand merchandise, such as cups, mugs, shirts, tote bags, and water bottles.
Branded merchandise is used to spread brand awareness and familiarity. When people see your brand printed on different types of merch, they may be more inclined to check it out.
Why Do You Need It?
Having a line of branded merchandise will help familiarize people with your brand and the quality of the things that you sell. It doesn’t matter what you sell in your Etsy shop, having brand merchandise can help boost your sales. Whether you’re sending out merch as a gift with purchase or giving it away, it will help to make your brand more well known.
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For example:
- Someone is wearing a sweatshirt with your logo on it. A friend comments about how much they like the sweater or asks about the brand.
- Someone invites a friend over for coffee, and they use a mug with your brand on it.
These two examples show that branded merchandise can be a great conversation starter. Even if a conversation doesn’t start, people still may see the brand and keep the name in their heads.
Do it Yourself
There are many ways to create brand merchandise for your Etsy store, including doing it yourself! You can purchase cheap materials and print your brand logo right onto them from home. You can use a regular printer along with transferable printing materials, or use a screen printer that’s made specifically for printing on clothing.
This method is the best option if you already have the materials to make the items. If you don’t own a screen printer or other printing device for making t-shirts and other clothing, this isn’t the option for you, as it’ll be more expensive than other options.
Order it Online
If you’re looking to create your own design without having to print it yourself, you may want to try out websites like VistaPrint, which allow you to upload a design and print it onto whatever you want, including mugs, sweatshirts, and more.
This option is great as it allows you to upload your own design while also allowing you to purchase in bulk for cheaper pricing.
Hire a Branded Merchandise Design Company
If you don’t want to make your design yourself, you should hire a design company with a track record of making beautiful products that stand out. It’s easy to make a plain t-shirt with your company’s name on it, but that’s not as eye-catching as specially designed products can be. At Harper and Scott, you’ll receive branded merchandise that is tailored to your brand’s identity while remaining classy and sophisticated.
Which Option is Right for You?
When deciding how to get branded merchandise for your Etsy shop, you should think about your budget and what you’re going for. Do you want merchandise that people will have to pay for? Or are you looking for small gifts to throw in with purchase? Depending on your needs and your budget, you can easily determine what will be best for your company.
For smaller budgets, you may want to make your design yourself. If you have a larger budget, hiring someone else is the way to go.
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