For just about any online store owner out there, getting better visibility through search engines such as Google can mean the difference between success and failure. After all, so many online shoppers are using Google to find the products they want, and there are plenty of competitors clamoring for their attention within the search results. One of the means of getting a spot in the search rankings is through the paid marketing strategy of using a pay-per-click model (PPC), with the help of a quality PPC agency to get the job done.
That said, with so many competitors struggling to achieve the same thing, it can be quite easy to be a part of an oversaturated area of a competitive business landscape that will make the store less likely to be found. Fortunately, there are ways that can help separate such a business from the rest of the crowd — with voice searches having some of the most potential. Voice searches are looking to be the way of the future, and with the help of a quality service such as the Seattle PPC Agency, success is practically guaranteed.
A few things to consider when it comes to voice searches
First and foremost, voice searches are slowly but surely becoming more and more popular as online shoppers make use of digital assistants to help them find the products they need. Unlike the typical keywords people might use when it comes to Google, the voice-prompted search typically consists of longer sentences, as people tend to speak much quicker than they type. Many shoppers also have a habit of asking multiple questions, which goes a long way to figuring out how best to take advantage of the situation.
Considering the understanding that long-tail keywords make up the bulk of voice-prompted searches, it can be easy to come up with keywords based on the products the seller has on their website. Going for longer, more natural sentences that string together is the ideal method when it comes to searches involving the voice prompt. Another thing to consider would be that many of the questions involve locations — specifically the term “near me”, based on the online shopper’s location.
Where pay-per-click with the help of a PPC Agency comes in
The reason why many people use the PPC model is the amount of relevant data and metrics at the end of specific periods that can help many sellers figure out their next move. When it comes to voice search, the seller can download their chosen keywords into the PPC account in order to get a proper search query report. Afterward, the seller will want to make use of an Excel spreadsheet to ensure that they can make comparisons using the data downloaded into the PPC account. By using Excel to help identify the relevant data, it can be much easier for a seller to figure out the most common voice searches in relation to their products.
Organizing and optimizing campaigns through a PPC agency
The use of talented professionals in the form of a pay-per-click can make things much easier, especially for startup owners who are inexperienced when it comes to organizing data and metrics regarding what online shoppers are looking for. The seller can search for specific questions asked related directly to the keywords they wish to use for their products, and the use of a Google Analytics report can help break things down into something easier to digest by adding the necessary demographics and location to the information provided.
One thing to keep in mind is that when it comes to voice searches, online shoppers will likely ask more general questions while they are searching, before asking much more specific questions as they become more willing to purchase the item they want. By acquiring the information needed, the seller can customize their PPC test to narrow the list and target the ones that are specifically looking for their products. While it might take some time, the data provided can help most online businesses fine-tune their content and optimize their PPC campaigns to suit their needs.
While the use of written searches will likely never go out of style, there is no denying that voice searches are growing steadily in popularity as time goes by. One of the advantages of testing voice search out with the help of a Seattle PPC Agency is that when voice finally becomes common enough to be just as, if not more profitable than written searches, the seller will be fully prepared to make their move.