As we all know that digital marketing or online marketing is booming and is attracting various people to this lucrative field. If you’re a beginner who wants to make a career in this field, then it can be a good choice for you. But most candidates don’t hone the required skills that are necessary to succeed in this field.
You should understand that the digital marketing skills can only be learned with determination and with the right guidance. Pursuing a digital marketing training for beginners by enrolling in a reputed institute or even online will help you a lot. But before you enroll, it is important to know the vital skills for digital marketing that you should be looking for in an institute.
Here are the top 10 skills that can help you become a digital marketing pro-
- Analysis of Data
Nowadays, you can find various data analytics tools that allow the marketers to know the needs of the customers and target accordingly. Data analytics is nothing but the proper use of the modern functional techniques by which you can gain and use the data collections from various interactions online. These interactions may comprise of the following –
- Search Queries
- Online Transactions
- Consumed Content
If you don’t know how to analyze the consumer data to create your marketing strategies to grow the business, then it won’t help you much. In addition to that, you should know how to remove duplicated, incorrect data on the database. It is the responsibility of a digital market to do periodic data cleansing of the outdated data on a regular basis.
- SEO Skills
As we all know that “Content is King”, but if that well written and highly informative blog post doesn’t reach its target audience, then it’s useless. SEO (Search Engine Optimization) is an effective technique that is responsible for driving huge traffic to any website if done correctly. Gone are those days, when anything ranked on Google SERPs, but now things have changed with the ever powerful algorithms rolling out each year.
Therefore, proper utilization and optimization of keywords has become even more important for any blog. As billions of web pages keep on getting added on a daily basis, the search engines are becoming crowded. Staying up to date with the trends and creating content strategically and specifically for the audience can be highly beneficial for any business website.
If you didn’t know this yet, about 20 percent of websites on the web are powered by wordpress. Not only that, but more than 50 percent of the global CMS market share goes to this platform, thereby making it the most popular Content Management System. Infact most of the leading websites use WordPress. And there are strong chances of the clients you are working for are using this platform too. Therefore, you have to gain in-depth understanding of WordPress which includes learning about plugins and other features to excel your career in this field.
- Good CRM Skills
In order to improve the overall customer experience, you should know how to use CRM (Customer Relationship Management) strategies. By fully understanding the interactions of the customers, you will be able to connect with them on a personal level. Having a clear understanding of the needs of the customer, and making them promote your business. Also you will need to enhance your skill set so as to enhance yourself in CRM.
- Conversion Rate Optimization
The main motive of digital marketing is to drive huge traffic and convert them into leads. And Conversion Rate Optimization (CRO) is a testing technique for checking different pages of the website or CTAs. A proficient digital marketer should possess the knowledge of CRO and know how to do A/B testing by using high end tools.
- Social Media Marketing
More than 95 percent of the world’s population uses various social media platforms and that includes businesses too. That is one of the major skills and infact an invaluable one to have in a digital marketers arsenal. It is vital for you to know how to get a user engaged on these platforms. You can do this by building ads or create visuals, but basically understanding the changes on every social media platform and leveraging them for your benefit.
- Marketing Automation
If you don’t want to waste time and use it somewhere important, then you should consider marketing automation. Being a digital marketer, you should know how to trigger drip campaigns, setup forms, among other things that will compel the site’s audiences to become leads. If you possess this required skill set, then it will be great and only push you forward in your career.
- Analytical Abilities
As we all know that the field of digital marketing demands being analytical. And to be truly successful at what you do, it is important to bring in your best game and understand how to use these abilities in the accomplishment of your work.
- PowerPoint Design
There is no application till date that can or has replaced PowerPoint. The need for creating PPTs are still very much in trend and are used for presentations. You should know how to create a Powerpoint presentation for a meeting which is actually great. It is important to make a great story and effectively state a strategy, in order to convey your information with your clients or junior level employees.
- Effective Writing Skills
You may think that this task is meant for a content developer, but it is as important for a digital marketer. As content marketing has become even more important, you will have to understand what makes a great blog post. Afterall, it is all about connecting with the target audience and convincing them to take your service or selling products. A digital marketer should also know how to optimize the right keywords in order to rank the article.
11. Keen Listener
Most businesses nowadays make serious errors by putting their focus on excess content promotion. Too much promotion can result in degradation rather than establishing a long lasting relationship with the customers. In fact, the best content creation is basically founded on the info you analyzed to determine the data your target users are actually looking for. For becoming a diligent professional in the digital marketing field, you must possess the skill of listening.
By listening we mean to go through all the major social media platforms and listen to the way your users talk about your business or products. You may call this social listening that will allow you to get valuable insights about how your market really perceives the competitors.
- Excel Proficiency
Excel is not new to any of us, and with the ever increasing need for data analytics and enormous data, it has become even more important. Therefore, it is important to be skillful in using Excel to quickly create graphs or tables from the data you are working on.
- Mobile Marketing
Various studies have concluded that more than half of the buyers search for products on their smartphones. Many companies nowadays are coming up with unique and innovative ideas to reach a plethora of people via mobile phones. As there seems no end to the overall growth of mobile marketing, it has become even more vital to create mobile friendly content. You should know how to leverage the users so that they buy or choose your services.
Wrapping it Up
You must understand the fact that no technology field is easy but certainly not impossible and digital marketing is no exception either. If you hone the digital marketing skills or dedicate time to learn those, then there is nothing that can stop you from excelling in this career. Don’t waste time and start learning those essential skills now.
Vaibhav Zaroo is an experienced Sr. Digital Marketer and Content Developer. He has been providing high end SEO services to numerous clients over 8 years of his career. He takes a unique approach to setting measurable goals that demonstrate enhancement in the marketing efforts.