Why is it important to have a high CTR on content?

Rohan Mathew

Updated on:

As it is proved by numerous studies, people are attracted to titles that are catchy. A catchy title is like the title of an advertisement. It makes people understand what content is the content of your website and website title and makes them curious to learn more about it. The more time a user spends on a website due to your title, the higher the site is ranked in search engines like Google by using the key phrase they entered.

A big percentage of online traffic comes from the major search engines and therefore a good title is very important for you to rank for a keyword by telling people what you do. Why is this so? Google ranks web pages by how the website is named and under a catchy title, people feel more motivated and visit the site more often.

How titles can mislead even the most switched on marketer.

There are books called novice internet marketing strategy books and others that lead to hundreds making money after fooling themselves. If you want to be trustworthy in the market, you cannot start lying about your real business. If you realize that the title of your page is misleading it in the first place, we would suggest you to change it forever.

The reader will be disappointed when he opens the page and it goes nowhere. He found himself on another page.

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How can you avoid that if the page is still up after seven months of operation on the website?

Even if the title has the right words in it, the expectations of the Internet users are so higher that they don’t click on a title that he thinks is inaccurate. It will not interest them and they are definitely not going to believe it. Keep in mind that it is you who make it not them but your trust to click through on the page in the first place. If they discover that the title was misleading, the page will not be indexed in any search engine as the title was no good to them.

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Why is it important for you to make people want to visit your site?

The title is very important for a good SEO title to be relevant to the page. The title should attract people into clicking through on the page and not for being deceptive. Why is this so?

  • Firstly, what you want is the visitor to click through on your page by seeing your keywords and phrases and not for being misleading. Your page is about the title of your title.
  • Secondly, there are lots of search engines out there. Google can be the best but surely it won’t know it if your page is no good and ranked up on lower than it should be.
  • Thirdly, people are going to be tricked about your page through the title. They will know the title is misleading and they will click out of curiosity. That is your aim of the title.

All you now have to have a good SEO title with the right keywords and phrases to attract your target audience. There are thousands of them created on the web to help you create a great title for your page. Just Google it for a list of title making services. Choosing the best is the key to your success.

Prior to becoming an online content writer for Technical Writers, Cooper took the opportunity to explore the digital world with a range of academic and training courses. His first hand experience within the tech industry, in addition to his degree in English Literature, cemented his career in creating content regarding all things marketing and technology.