When it comes to building a company’s marketing strategy, you want to make sure that you do everything possible. One of the best ways to do this is by using signs.
Signs can be used for many different purposes – from advertising your products or services to announcing store hours – and there are lots of different types out there, too!
This blog post will cover fifteen unique sign ideas for your business that will help get them noticed in any area.
So whenever you’re ready to take your signage to the next level, keep reading and get your thinking hat ready.
The Utility Of Business Signs
Signs can be used for many different purposes, and there are also many types to choose from. This blog post will cover fifteen unique sign ideas for your business that should help get them noticed in any area. Not only do signs serve a functional purpose – they’re great for advertising as well!
A simple way to advertise is by using sandwich boards, or window clings for short periods at strategic places, such as near the front door of retail stores or bus stops.
These methods work best with limited funds because they don’t require much more than some paper and tape! However, if you want something more permanent yet affordable, consider magnetic chalkboards with plastic lettering or metal signs.
For the ultimate in customization, you can even make your own sign! However, it’s best that you acquire a custom-made sign, such as those from mediaresources.com.
A custom-made sign is a great choice for any company looking to do something different and unique with their signage – it will also help them stand out from competitors who use more traditional advertising methods.
What’s best about these types of signs is that they are easy to create on your own time at home: all you need is some cardboard, paint or paper, glue, and magnets (for magnetic chalkboards), wood (if making a cutout masterpiece) or anything else you want to get creative with!
1: Digital Signs
If you want something eye-catching that will grab the attention of potential customers, then digital signs might be right for your business. These are perfect for stores with lots of products: because they can scroll through and update different messages at high speed, it’s easy to change what is displayed on them! And now there are also LED screens that offer smaller yet more detailed images than ever before – all without spending much money.
With this type of sign, you’ll never run out of creative ideas either – sometimes, instead of changing just one or two words in a sentence, marketers have been known to use an entire paragraph scrolling across the screen like “we’re sorry about our store closure.” It really pays off if people actually stop and read it!
Digital signs are a great choice for any business that wants to attract attention, but if you’re looking for something more traditional, then there is still hope: the very first one was invented in 1886 and has barely changed since its creation.
2: Cabinet Signage
Cabinet signs are a great way to advertise your business even when the store is closed. These can be installed on any cabinet door, and they’ll still be visible to customers looking for products or services! You may want to consider these if you have limited funds because they’re considered low-cost marketing: all it takes is some paint and lettering in order over the surface of each one with your company’s name.
These types of signs will also last longer than other methods, such as window clings, so you won’t need to worry about them coming down at an inconvenient time – unless someone reaches up high enough and pulls them off, that is! And since no installation costs money, this type of sign can help you save lots of cash.
3: Directional Signs
Directional signs are perfect for any business that has a lot of foot traffic. These can be installed at the entrance to your store, and they’ll show customers what’s inside as well as where their desired location actually is! Directional signs come in many different shapes and sizes – some companies even make them into puzzles! This gives people something fun to do while also giving you more time to catch their attention with creative messages on why they should choose your company instead of another one nearby.
It doesn’t matter how large or small your sign needs are: directional signs have both types available. Most will last for years without needing replacement because they’re made from durable materials such as steel or aluminum (the option depends on preference).
4: Channel Letters
Channel letters are the perfect sign for any business that wants to stay up-to-date with current trends. A wide range of styles and colors is available so that you can find one just right for your company’s needs! A quick example would be if you wanted something textured on each letter (such as woodgrain), then those types of channel letters might work best for you.
These signs often take more time to install than other methods because they have multiple parts – but most companies will only need one or two channels to reach their desired goal: people love these signs because they’re highly customizable and fit into almost any type of setting without much trouble at all!
5: Wall Logo Signs
Wall logo signs are an excellent choice for any company that wants to put its name on a building. They’re meant to be seen from far away, and they can really make your business stand out because of how high up they’ll be displayed! These types of signs also last the longest: some have been in existence since the late 1800s, so you know these will definitely do the trick when it comes to attracting attention.
Since wall logos need to go at least nine feet above street level (to avoid being blocked by other buildings), this type is not all suitable for every business – although there is always room for creativity here too! One way is if you installed them strategically in such a place where people aren’t able or allowed access, then this would be a good option for you.
6: Window Graphics
Window graphics are another low-cost marketing strategy that is often overlooked in favor of other options such as TV or newspaper ads. This is unfortunate because they’re the best option for companies who want to save money while still getting their message across: all it takes is some paint and a stencil, then you can paint your company name on any window!
These types of signs will last only about six months without needing replacement – but many people don’t mind considering how inexpensive they are (especially when compared to other advertising methods). Window signage also has an added benefit if you have multiple storefronts; those customers might walk into one store expecting to find something but instead see this sign and decide to head over there instead!
7: Floor Signs
Floor signs are the perfect choice for any company that wants to make a splash with its marketing campaign. They’re usually made of metal, and they can be installed in one or two different ways – which is great if you need something temporary!
One way is using adhesive material on either side. This type will typically last anywhere from four weeks up to three months before needing replacement (depending on how often it’s walked over). The other option would be installing them permanently into the floor – but this takes more time than hanging an adhesive sign, so consideration should also go towards your budget when deciding what kind of installation best fits your needs.
8: Point of Sale Signs
Point of sale signs is one way to mark your territory and establish dominance in the retail industry. These types of signage come with a variety of options, so you’re sure to find something that matches what you need!
One example is if you want these signs for use at trade shows; this would be perfect because they can’t usually get wet or dirty (which means they’ll continue looking as good as new). Point-of-sale signage is also customizable – meaning it’s easy to change the message whenever desired without needing any additional work done.
The downside here is that point-of-sale signs take up quite a bit more space than other sign styles do: which isn’t always ideal when trying to fit them into tight spaces.
9: Themed Signs
These signs are a popular choice for many different businesses, but they’re not always the most effective. For instance, if you have an ice cream store, it doesn’t make sense to put up a “We serve food here!” sign – all this will do is confuse people and turn them away before they enter your establishment!
Fortunately, there’s still hope: offering themed signage can work well when done in moderation and with specific themes in mind. This means that creating one or two signs around this theme could be enough without having to cover every square inch of wall space inside your location (which would defeat the purpose).
These signs also come with free personalization: so if you want to spice things up by adding some extra flair, then you’re free to do so without worrying about any additional costs.
The downside here is that theme signs are also not the most budget-friendly option: they require more time and materials than other sign types, which means there will be a higher cost associated with them in general (again, unless deciding on an adhesive installation).
10: Silhouette Signs
Silhouette signs are a great option for those who want to take their marketing campaign up another notch. one can cut these types of signage into any shape or size. Hence, they’re perfect for the company that wants something unique without having it stick out like an eyesore!
In addition, silhouette signs also come with free personalization: which means one can customize them however you want without the cost of adding them in.
The downside here is that these signs are also not as durable as other options: when exposed to moisture or dirt, the material will start coming apart, and there’s no way to fix this problem (unless you have a steady hand for arts and crafts).
11: Retro Signage
Retro signage is another style that one can use to set a specific mood or tone. If you want your store to feel like an old-fashioned candy shop, then this would be the perfect way to do it!
The downside here is that retro signs are also one of the more expensive options available: they require a higher level of skill to create (which means more time and materials are required), so the cost is higher in general.
12: Campaign Signs
Campaign signs are a great way to make your business more memorable. These types of signage can be used in any space (be it an office or storefront), and they’re designed specifically for this purpose – meaning that you won’t have to worry about them being out-of-place or not blending in with the theme of the establishment!
The downside here is that campaign signs are also not the most budget-friendly option: they require more time and materials than other sign types, which means there will be a higher cost associated with them in general (again, unless deciding on an adhesive installation).
13: Light Signage
Light signage is a great option for those who want to customize their space with the latest and greatest craze. To do this, simply create your own design on paper before taking it into Photoshop or another type of graphics editor.
The downside here is that light signage can be difficult to install: since they’re not as stable as other sign types (due in large part to how lightweight they are), installation may require more time than you have planned for – which could cause some issues if there’s an event coming up shortly.
14: Wall Murals
Murals are a popular option for businesses who want their marketing to be displayed interestingly and creatively. The best part about these types of signage is that they can also serve as decoration, which means you’ll get the added benefit of showcasing your work without needing to worry about any negative consequences!
The downside here is that murals take time – lots of it: since there’s more care needed when installing this type, the installation will require more than one person (which could cause some issues if resources are limited or unavailable).
15: Pallet Signs
Pallet signs are a great option for those who want to make their establishment stand out in the unique way possible. These types of signage can be handcrafted from any type of material, which means you have lots more options than other sign formats – and they’re also completely customizable, so you’ll never worry about not getting what you wanted!
The downside here is that pallet signs are one of the least durable sign types: when exposed to moisture or dirt, these signs will start coming apart at the seams due to how loosely fitted together they are (unless installing adhesive), which could cause some issues down the line if an issue arises with your location’s lease agreement.
Signs Done Right
The goal of this blog post was to give you fifteen signs for your business – each with its own style, pros, and cons. We’ve covered everything from retro signage to campaign signs so that it’s easy for anyone looking for something new to find the perfect option!
Remember that these are just ideas: we encourage readers to explore all of their options before deciding on which is right for them. Happy sign-hunting!
Check out some of our other articles if you feel inclined to learn more about business marketing.