Since the internet world began and online businesses were born, company websites have evolved a lot. They have gone from having boring websites with a lot of text, not very suggestive and static, to having super attractive websites with lots of visual resources, with the aim of attracting the user.
For this reason, today, most companies focus on having a modern web design that attracts more and more users, but without taking into account, in many cases, that a beautiful design for people does not mean That is good for Google, which after all is who chooses if it will show us in the search results.
In order not to fall into this error of creating websites for users without also taking Google into account, we are going to give you 4 tips on how not to negatively affect SEO with the design of your website.
- Use proper headings or headers (H1, H2, H3, …)
The headings or headers are the titles that we find on a page. They are content with a different typeface than the rest, usually larger and, sometimes, of a different color. The main reason for this is that Headings are very important for SEO, since they provide Google with semantic information, that is, of what is relevant at the content level, and in many cases there are themes that do not have the h1 tags implemented. On the other hand, we also see cases of pages that have an H1 (which would be correct), and the next heading is an H3. What is the problem? Well, H2 give more relevance to the content than an H3, and therefore we are losing the strength that an H2 can give us to help position keywords that are written in that heading, only for design reasons. In addition, semantically there is a hierarchy of information that, in this case, is not being implemented.
To finish with this first tip, tell you that, when creating the structure of the Headings, you must take into account both the design and the SEO. As we have been commenting, headings are a very important point for SEO: they help in the information structure of the web so that Google knows which keywords are relevant to you and your business, and they help users to understand better and faster what your website is about and what they will find on it.
- Resize your images
This can be applied to any type of media file so to speak. But in this case we are going to focus on images and videos, since they are the most used and, to a large extent, the heaviest.
Many people think that they can upload any image on their website just because it is beautiful, without taking anything else into account. But this is not the case, as it can directly affect SEO. For example, uploading an image without taking its weight into account directly affects the loading speed of the web, and this is a relevant SEO factor for Google. It is also a very relevant factor at the user level, since let’s imagine that a person arrives at your website and it takes around 4 or 5 seconds to load, do you know what will happen? That this person will not enter your website.
Therefore, it is important and necessary to optimize the weight of the images and videos before uploading them to your website, so that the site loads like lightning and you don’t lose any potential clients along the way. For this there are several tools, such as: TinyPNG, Kraken.io or Compressor.io, which serve to optimize images online. And there are also plugins that do it automatically when uploading images to your website. In addition, to check the loading speed of your website you have tools such as Google PageSpeed and GTMetrix.
And, to finish this section, also remind you that it is very important to resize the images before uploading them to your web page because, as in the previous case, it can affect your WPO (Web Performance Optimization) which is very important in SEO. This is very simple to understand: if the space where you are going to put the image on your website is small and you are putting an extra large image on it, the only thing you get is that this image weighs more and, therefore, affects the speed loading of your website. Likewise, at the level of the browser’s rendering engine, these types of actions consume a lot of resources, which makes the web go slower.
- Little text on the pages
As we can all see, there are many web pages where content is a bit scarce because of having a large number of images and videos to attract the user. But, as we have commented previously, you not only have to attract users, you also have to attract Google, so to speak. Therefore, our pages must have content. The content is what Google reads to know what your web page is about, that is why it is very important so that it can position us. We must have a text according to the theme of our pages, an attractive text so that people read it and stay on our site, and an optimized text so that Google likes it and helps us position.
- Avoid too much scrolling to find the information
This point does not affect SEO so directly, but it can affect it indirectly. Why? Very simple: if our website is not very adapted for the user’s usability, when he enters the web if he has to scroll and scroll to get to what he is looking for, he will quite possibly leave. And this is when it hurts SEO, when a person enters your website, scrolls and leaves. This increases the bounce rate of your page, or in other words: the percentage of people who come to your website and, without browsing, leave your site.
And so far today’s post, I hope you liked it and that you do not fall into these mistakes when creating your website, since it is very positive that it has a current image and that it is attractive, but it is also important to think about SEO strategy!