Do you know the number of people in the world today that have access to a smartphone? It’s a staggering 3.5 billion.
That’s getting dangerously close to half of the world’s population, and it first world countries you can expect that the vast majority of the population has access to a smartphone.
This huge market may be pointing your business in the direction of one thing: a tailored app for your customers and/or employees to engage with the brand on.
The right business app could take your organization from good to great and bring in hundreds, if not thousands, of new customers.
In this article, we’re going to take a look at a few of the reasons why you should consider developing a tailored web app for your company.
- Your Customers Are on the Go
Are your customers constantly on the go? Do they need access to your services and/or product while they don’t have a laptop in front of them and just have a smartphone in their pocket?
If so, then having a mobile app can be a game-changer for your employees. Customers that are constantly on the go and traveling need something that will work on their portable device. With the right application, you could greatly improve customer loyalty and user engagement.
- Better Support Your Employees
Sometimes you don’t need to provide an app to your customers, but instead to your employees. That’s right — if your employees travel a lot and are constantly on the go, then there’s a good chance that a tailored web application could really help them to make the most out of their role.
- Establish Credibility
Having multiple forms of your product helps to establish your credibility in the industry. It shows your audience that you have a strong development team as well as the capacity to do things like build a custom application, pay app store listing fees, and provide customer support.
- Reach a New Market
The smartphone market isn’t always the same as the market that may use the same product or service on the web. If you’re looking to reach a new market, then the best way to do that could be by opening up an application.
This is far cheaper than taking your company global or opening a regional office somewhere, so consider this avenue first to expand your potential customer base.
- Improve User Experience
Some products and services are just better when delivered in an app interface (think, for instance, social networking). A tailored app for business could enable you to greatly improve your customers’ user experience if your product or service doesn’t come across well on personal computers.
Do You Need a Tailored App for Business?
There you have it. Equipped with this guide, you should now be far better able to tell whether or not your business needs a tailored app to serve its customers or employees.
For more general business advice, be sure to take some time to check out the rest of the articles available on the website before you leave!