Generating a good social media following is not as easy as it sounds. Every year, thousands of people get the idea to become a social media influencer, but only a handful of them become successful. People do not fail because they fail to try, but they fail to refrain from making the following blunders.
- Mixing Business and Personal Account:
It is important to add your personal touch to the business account, but do not mix it up with your personal account. While you can share your business images, do not add an image of you hanging out with a friend, which will become too personal.
- Sticking to One Social Media Platform:
There are ample numbers of social media platforms, focusing on only one is a mistake. When you market on a few platforms, you can compare which one is doing better for your business and focus on that platform to bring in more engagements.
- Managing Too Many Platforms:
Yes, we advise you to use more than one social media platform but do not jump into managing all of them. Handling too many platforms will take up a lot of your time, and you will not be able to focus on any of them, which is a bad business strategy.
- Not Focusing on Enriching Your Followers Lives:
Remember, your social media account is definitely a way to boost your business, but it should not be all about that. For example, if you are a life coach, your account should not just contain contents to encourage people to join you. It should also offer useful content such as YouTube videos to help people get through life challenges. They can use an mp3 converter to convert it into an audio file and listen to it when they need to be motivated. Your aim should be to enrich people’s lives and not only sound like a salesperson.
- Not Engaging with the Audience:
You must have all the posts planned and ready in the pipeline for the coming weeks, but that is not the only thing that is expected of you. The most important thing to do on a social media platform is engaged with the audience by responding to their comments. Your account will only thrive if you truly connect with your audience.
- Buying Followers:
While gaining a good number of followers is encouraging, if you are buying followers, it will not boost your business. Organic followers are the ones who are really interested in your product, but as you buy followers, it only increases the number, but not engagement. Honestly, the numbers don’t count; only real engagement does.
The Bottom Line:
There is no success guarantee when it comes to social media platforms, but if you stay away from certain mistakes people repeatedly make, your chances of succeeding only increase. Any successful influencer analyzes their success and failures to build a future plan for their accounts, and if you can also learn from your mistakes, you will be one step ahead to success.