It feels disheartening when your business suffers from a lack of website viewers. If you need more website traffic, it might not be the content that’s at fault, but rather how you promote your site.
In 2021 there are more people on the internet than ever, but it’s also more difficult to drive website viewers to your content when there is so much other competition online.
By using the following seven website tips, you will boost your traffic, and you might even learn a few things on how to market your website.
- Optimize Your Website Layout for 2021
If you spend a lot of time on the internet, you have probably encountered a number of ancient-looking websites. There are sites that haven’t been updated visually in a decade or longer, or sites that use old design philosophy in the modern age.
Your audience will spend a lot of time looking at your site, so make it stand out and keep it user-friendly.
Design trends like infinite scrolling, parallax backgrounds, and multimedia integration are nothing new, but implementing these trends into your site is essential if you want to keep website viewers engaged.
- E-Mail Marketing Isn’t Dead
The days when email inboxes automatically filtered out spam mail were a mess, and left a bad taste in most people’s mouths when it comes to e-mail marketing. However, e-mail marketing is still a great way to keep your dedicated fans and followers engaged — especially those who don’t have social media.
Don’t inundate your audience with e-mails. Keep your content simple, to the point, and relatively infrequent. It keeps your viewers wanting more.
- Post High SEO-Ranking Content
Search Engine Optimization, or SEO for short, is one of the most important things to embrace when it comes to driving traffic to your website. By consciously using trending words and phrases in your content, users searching for those words will be more likely to see your website listed in their search results.
There are plenty of companies out there that will help you target your specific audience and come up with a content strategy to boost website traffic.
The initial investment in partnering with a marketing agency offers returns lasting years if you continue to pinpoint your audience and create content for them.
You can also use market heatmaps to see a graphical representation of your user. This can offer more information in a more understandable way than a sheet of stats.
It’s essential, it’s simple, and it’s something you need to embrace if you want to stand out.
- Update Your Old Content
It might seem counterintuitive, but updating old content is a fantastic way to drive new traffic to evergreen posts — meaning content that users may search for well beyond its initial posting. For example, a post on a gardening blog offering soil advice will stay relevant for years.
If you update old content with SEO-optimized terms, links, corrected stats, and new images, you can refresh the traffic on that piece faster than writing a new article.
- Collaboration and Guest Blogs
Collaboration is a key element of staying relevant online, and it’s the best way to bring new viewers to your content while expanding your network. One way you can collaborate efficiently is with guest blogs.
Find another blog that posts similar content to yours, and offer to “trade” a guest blog on each other’s website.
Not only will this market your business to a new audience, but it also boosts traffic from those who might not have otherwise found your content. Establishing regular collaboration with other blogs is essential to keeping an engaged audience and keeping variety in your content.
- Regularly Update your Socials
It might sound like a no-brainer, but it’s essential. Social media is the backbone of customer communication in 2021 — it’s the easiest and most useful way to keep your audience updated and offer direct communication with users.
Business pages on Facebook, Twitter, and Instagram thrive on regular posts. When your followers refresh their dashboard, they’re more likely to see your content if you post constantly.
Hiring a professional social media manager is a surefire way to have an efficient social media presence. They can offer information on how successful your content is, offering more insights than you would know through your site analytics alone.
- Advertise Online Everywhere You Can
Advertising online can feel cluttered and confusing, as it’s difficult to do correctly without the help of a third party. Choosing a professional agency to manage your advertising is always the best option for getting your name out there, but if you don’t have the funds there are a few alternatives to choose from.
Google AdSense pulls from a huge stock of ads to target customers all across the internet. Social media advertisements are easy to set up on the back end, but you will need to design and write the advertising copy.
In a similar vein from a previous tip, advertising within your network of collaborators with guest posts and regular crossover content is another excellent way to boost site traffic.
No matter which route you take, be sure to target your audience correctly with the right topics and designs to make them more likely to click on your ad!
Gaining Website Viewers Is a Process
Gaining website viewers and boosting website traffic is not an overnight thing. It may take anywhere from weeks to months to see a significant change in your audience, but this is normal.
Come up with a content plan that targets your audience, advertise your content in as many ways as possible, and follow through with your website optimization and your analytics will tick up and up over time.
Check out our other website advice, as well as business, tech, and education news, at AskCorran!