If you’ve been in business longer than a month then you’ve likely heard that email marketing is essential. Not only is it important, when it’s done right it can change your business in amazing ways. Many brands place it at the center of their marketing plan.
Whether it’s central to your business or just another channel, it cannot be ignored. Before you reap the benefits of email marketing, it’s necessary to have people to email in the first place. That’s why the first step in a well-developed email marketing strategy is to understand what your audience truly wants then give it to them with a series of lead magnets.
In this guide, you’ll learn proven list building strategies that’ll help you grow your brand and reap the benefits of email marketing for years to come. Let’s dive in.
Understanding your audience
You understand your audience well – right? Most brands say they do but when it comes down to it, they only have a vague idea of what their visitors want. That’s part of the reason why the list building strategies are unable to bring the results they’re looking for.
The first step should be to take the time to get that deep understanding of your audience and customer base. Use qualitative research in the form of interviews and open-ended survey questions to pull out the insights you need.
- What problems are they trying to solve
- What solutions have they tried in the past without success
- How much time or energy do they have to devote to implementing a solution
- What’s the biggest problem related to X (with x being your niche or the solution you provide)
These questions may seem unrelated to list building but that’s far from the truth. When creating lead magnets or other channels for people to sign up for your mailing list, you increase their efficacy by solving real problems they have.
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For example, you may provide a recipe list as a lead magnet on a food blog. That’s not bad but if you can compile discounts for specific products, they may appreciate it even more. Once you have a clear understanding of what your visitors want, you can implement the strategies that’ll get you results.
Quizzes
Interactive quizzes are a powerful way to grow your mailing list because it has a clear benefit and promise. In addition to that, you’re able to segment new emails subscribers as soon as they sign up for your mailing list.
That segmentation allows you to send tailored content to them which addresses their specific challenges. In many cases, you’re able to immediately present a personalize offer that results in a sale.
A quiz has many moving pieces but when you understand what they are, putting them together is simple. Focus on the following areas:
- Your title or topic (it should be specific to a certain area of your audience)
- Your outcomes (speak to the problem they’re having as revealed by the way they answered questions and add a relevant offer)
- The lead capture page (give them a reason to sign up like “assistance tailored to your specific situation”)
As long as you focus on these aspects first, your quiz should perform well. Continue to tweak it over time and your conversion rates will continue to rise.
Webinars
At times, webinars can seem like the red-headed stepchild of the online marketing world. Some people abuse them and use high-pressure sales tactics while offering little value. You may have experienced it yourself.
The truth is that they can be a powerful way to build your list and generate revenue for your brand. They can even be paired with quizzes for certain segments of your audience. Choose the webinar software tool that makes the most sense for your budget and needs and then focus your attention on the presentation.
There are three main parts:
- The introduction where you reiterate what they’ll learn and introduce yourself (15 minutes)
- The training portion in which you share three core ideas or topics for them to use to achieve the outcome that was promised (30 – 45 minutes)
- An offer that’s directly related to the topic of the webinar.
It may take a bit of tweaking to get right but it’s well worth it. I recommend the perfect webinar by Russel Brunson to get a better understanding of what a webinar entails.
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Free email courses
There’s a secret about email courses that people overlook. If a website visitor signs of for an email course, they’ve acknowledged that you’ll email them multiple times and they will open those emails.
This is powerful because, as long as your emails are interesting, you have a captive audience. You’re able to subtle promote your products and offers as a solution to a pressing problem your audience has.
The key here is to zero in on a pain point that can be solved with a relatively short email course. You should target seven lessons or fewer because any more than that and people will begin to tune out what you’re teaching.
The most important part of this equation is the landing page. If you’re unable to communicate the benefits associated with joining the email course then your conversion rate will suffer. Focus on creating quality graphics, getting the headline and body copy right, and asking for only as much information as you need.
Conclusion
There are countless ways to grow your email list but not all of them are created equally. The ones mentioned here will explode your results in a fraction of the time while delivering quality subscribers. Let us know what you think in the comments and don’t forget to share.
