Ranking at the top of the search results is something every business and brand strives for. However, many of them don’t realize the massive amount of time, work and money involved in accomplishing this.
For most site owners, businesses and brands, it ultimately comes down to personally learning everything there is to know about SEO and implementing such strategies themselves, or hiring an expensive SEO agency to do this for them.
Of course, the option is also there to find a middle ground, where one can search out the best SEO tools and see what they have to offer. The benefit here is that the site owner or brand not only now has the necessary tools to help them rank their site, but also that they can analyze competitors and trends in the process.
With all of this in mind, today we are going to be taking a look at two such SEO tools. We put Ahrefs and Ubersuggest head to head, while ultimately letting you decide which is best for your business or brand.
Ahrefs is a powerful all-in-one SEO solution that provides site owners, businesses and agencies with all of the necessary tools they need to effectively rank and grow their businesses through organic search engine marketing.
Through the use of their keyword tracking and competitor analysis tools, users have the ability to access more than 16 trillion backlinks, 7 billion keywords and 1 billion pieces of content.
Tools and Features:
The main tools that power Ahrefs, are Site Explorer, Keyword Explorer, Site Audit, Rank Tracker and Content Explorer. Each of these tools are built with the end user and competitor research in mind. What also makes Ahrefs special, is the amount of updated data and search data analysis that takes place on a daily/weekly basis.
Of the different tools mentioned, Site Explorer is the most popular, which offers the following search options and features to users.
- Organic Traffic Research – Discover what keywords and search phrases competitors are ranking for, and which pages are bringing in the most search traffic.
- Backlink Checker – Analyze competitor websites and see where they are getting their most valued backlinks and what anchor text is being used.
- Paid Traffic Research – Outside of organic traffic, this paid traffic tool can help site owners better understand why and how their competitors are using paid search traffic to grow their business.
Ahrefs is a super detailed platform loaded with a ton of search data and tools for site owners and agencies of all sizes. The platform also comes with pricing structures and plans that back up these features and tools.
To start using the site, users will need to sign up for a 7-day trial, which comes at a cost of $7. There is no way to access the tools or data on the site without first signing up for this trial.
Once the trial ends, the user will then be subscribed to any of the premium plans Ahrefs has in place. The lowest priced plan comes in at $99 per month and allows for five site projects, one user and up to 500 tracked keywords. As you make your way higher into the plans, more keyword and site project limits are offered, along with access to more features and tools.
Depending on which plan a user goes with, they will be looking at costs from $99 per month, all the way up to $999 a month for the Agency plan. Again, the biggest difference between each of these plans is the amount of accessible data and searches performed through the platform.
If you were to sign up with Ahrefs and pay for a full year in advance (annual billing), this would provide two months of free access versus paying on a monthly basis.
Ubersuggest is also an all-in-one SEO tool that provides advanced keyword and search ranking tools with built-in competitor analysis features. The solution was created by Neil Patel in response to the high associated costs of other SEO platforms and solutions. This means the SEO and site tracking was created and built with the end site owner and blogger in mind.
Like other SEO solutions, Ubersuggest provides their users with the necessary assortment of tools for everything related to keyword, content and competitor analysis. Through the use of these tools, site owners not only get the chance to improve upon their own website and search rankings, but also have an opportunity to keep and eye on the competition while discovering new opportunities as well.
Tools and Features:
Ubersuggest is built as an all-on-one platform that instantly provides users with access to a wide range of tools and features all readily accessible once logged into the dashboard. Such tools and reporting includes keyword and search phrase analysis, top SEO pages for a site, keyword and content ideas, backlink data and more.
Each of these tools can be used to improve your own site rankings, while also digging deeper into the existing rankings and SEO strategies of your competition as well. In addition to all of the tools and features highlighted above, the following three features are of great use to site owners of all sizes.
- Domain Overview – Instantly reverse engineer any website or blog simply by inputting the URL. Use this for your own sites or your competitors and view all SEO, content marketing and social media marketing stats in a detailed overview.
- Keyword Suggestions – Searching for your most sought after keywords is great, but getting personalized recommendations is even better. This tool provides users with an assortment of keyword suggestions with volume, competitor, seasonal trends and more.
- Site Audit – Run an audit on your site to find any existing problems or room for improvement. Site content and keywords are a huge component of ranking in Google, but a full site audit can give a much needed extra boost over your competitors.
Ubersuggest is a freemium style SEO tool. This means users can visit the site and use it for free with limitations. This ultimately allows the end user to see what the site has to offer, while viewing the many search tools and features of the site. However, this free usage is limited, but users can create a free account in which they can connect to their site through Google Search Console.
To unlock all tools and features offered by Ubersuggest, users will have to choose from any of the three membership options available. Price plans start at much lower rates than leading competitors like Moz, Ahrefs or SEMRush. There are also options in place to pay a premium for Lifetime access, which also come with very hefty discounts.
Ahrefs vs. Ubersuggest: Which SEO Tool is Best for You?
When looking at both of the options above, you are going to be in good hands with either solution you choose. Both have an amazing tool set for site owners, and more than enough features and site reporting to keep you busy for years to come.
As the goal for most site owners and online businesses is to increase traffic and revenue generation as much as possible, it’s also important to manage outgoing costs as well.
The big difference between the two SEO platforms mentioned above, is the pricing factor.
Ubersuggest comes in at a fraction of the cost of other well-known tracking platforms in the SEO space, while Ahrefs starts at $99.95 per month. This might not seem like a lot to Fortune 500 companies with a lot of money to spend, but these costs can definitely add up or scare away individual site owners, bloggers or small businesses on a budget. And as you can see through the reviewed tools and features listed above, both solutions are quite comparable in what they have to offer.
With all of this in mind, no matter the size of your blog, brand or online business, it’s important to make sure you are using an all-in-one SEO tool to gain control over your content creation and marketing efforts. Be sure to try out either or both of these options today.