For many companies in a wide variety of industries, exhibitions remain extremely important ways to not just sell goods and services, but get their brand out there. There’s a lot that goes into setting up an exhibition stand, but perhaps one of the most important aspects of these exhibitions is the use of signage. There are a lot of things to consider when using this signage, as they can certainly be a make or break for any business, whether new or old. It’s easy to make mistakes in these designs, so in this article we take a look at a few things you should avoid when you’re creating an exhibition stand.
Considering walls in your exhibition stand design
When you’re trying to work out the best possible display stands for sale, there’s a good chance you’re already considering all of the ways you can be creative in order to get the biggest attention. Before you get started with that aspect of your design, it’s a good idea to keep in mind out first point – understanding the use of walls. While enclosed walls can certainly be used for positive effect – such as the ability to incorporate some useful key messaging and graphics – it is also very easy to use them poorly. This can happen by causing your audience to feel like their closed in when they enter your stand – although you might want them to easily see your brands message, being surround on all fronts by this messaging can actually be quite overwhelming, often to the point where they won’t absorb anything at all! To ensure this isn’t the case, make sure to remember to implement some very clear entry and exit points so that anyone who comes through will be able to pass through quickly and simply. This is also an opportunity for you to use your messaging in a more direct and targeted way, rather than just providing overwhelming messaging.
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Using graphics correctly
Graphics are one of those things that many people are excited about when designing an exhibition stand, but it is particularly this area where people need to read with caution. Graphics, which are definitely instrumental in capturing people’s attention and getting them interested in your brand, can be quite difficult to pull of well. Thing of graphics as your way of telling your brand’s story to an audience – key messaging will be used to inform at a glance, meaning that you will need to structure information at eye height while also balancing graphics sizing. For instance, it’s always a good idea to have larger graphics to draw people in from a distance, and then have smaller graphics they can focus on when they are closer to ensure they maintain interest at all times. Due to the high variance of these graphics, it’s also important to ensure that they’re in the right resolutions for what you need – for example, using the same resolution for a tiny image as you do for a huge image can cause some pretty unfortunate results.
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Knowing what to avoid can make all the difference
It’s no secret that exhibition design is getting more competitive with every year, so ensuring that your business on top of good stand design can often make all the difference. Although you might not know where to start with your design, keeping in mind what you should avoid can help considerably in creating a striking design.
