Digital marketing specialist resume examples & expert tips

Rohan Mathew

Updated on:

Before moving to the resume, let us first answer the question: WHAT IS DIGITAL MARKETING?? Digital Marketing, also known as Internet Marketing is the procedure or methodology which focuses on promotion and selling of products and services through deployment of online marketing strategies like social media marketing, search marketing, and email marketing. This era of Technology and Business Administration is much dependent on Digital Marketing. Digital Marketing holds the power in order to enhance the growth of any organization with both long-term and short-term goals and targets.

A professional holding intuitive capability in Digital Marketing is acknowledged as a Digital Marketing Strategist. A Digital Marketing professional needs to develop his Executive Resume in a very fascinating way, such that it positions in front of the recruiters.

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How to write a Resume?

A Resume is the complete description of a Professional’s entire career. While developing a Resume, the first thing to add is a “Title” at the starting of Resume. The Title should be named after the Designation earned by the Professional as an Expert or Specialist in the required field. It should be followed by a Summary which concentrates on the leadership impact, competencies, the proficiencies of a professional required to fit the applied designation. Addition of 1-2 bullets on soft skills of the Professional featuring Communication and Interpersonal skills contribute to the succession of being hired by the organization. After the Summary, the Resume will include Core Competencies or Skills, Areas of Exposure, Achievements or Accomplishments. Work Experience comes the next which focuses on the description of overall career engagement in several organizations or companies. The Resume also includes Projects, Awards & Honors, Education, Technical Skills, Certifications, Trainings & Courses, Research, Publications, Patents, and Volunteer Activities etc.  

Way of writing the Summary

A crafted Executive Resume of a Digital Marketing Strategist becomes a scorer if the beginning of the Resume is highly concentrated on its Digital Marketing Competencies, Marketing Automation, Content Marketing, Social Media Strategies, Email Marketing and Promotions, Channel Growth, etc. The Professional should be prompt and proactive as well as efficient in delivering suggestions regarding improvement by reviewing performance of social media activity in accordance with best practices and trends. The professional’s immense knowledge on SEO Optimization will add on the hiring opportunities in multiple demanding organizations. Let’s present a demonstration:

An articulated and disciplined Digital Marketing Strategist bearing a strong reputation in monitoring company website concerning upgrades, maximizing community participation in content and supervising conversation on social media properties. Leverage skills in designing effectual online marketing strategies by utilizing social media tools and marketing knowledge with supervision of social media trends and trend changes. Competent at monitoring trends on SEO best practices and techniques to ensure top website ranking and identifying new opportunities, researching SEO issues and formulating solutions.

Skills or Competencies

Skills or Core Competencies are the capabilities or expertise or knowledge concerning various resources and areas that an employee possesses during his career progression. It includes functional as well as technical skills. Core Competencies should be included in a resume in such a manner that it focuses on the entire career experience along with the applied job profile. 

The Skills that be included in a digital marketer’s resume are: 

Digital Marketing, Content Management/Marketing, Marketing Automation, Performance Analysis, Mobile Marketing, SEO Optimization, Social Media Strategies, Customer Relationship Management, Email Marketing & Promotion, Budgeting & Forecasting, Data Manipulation, Brand Strategy, Product Marketing, Quality Control, and Competitive Analysis. 

Addition of Work Experience

The presentation and elaboration of the career contour highlighting the involvement of the Professional in multiple reputed organizations will release an expected impression on the recruiter. After the Profile Synopsis or the Summary, it’s the Career Contour or Work Experience that defines the adeptness of the Professional in the required field. The Work Experience calls more attention if the responsibilities are demonstrated in bullets. 

For Example:

Digital Marketing Strategist

Organization, Location | May’15 – Present


  • Recognize new opportunities by performing research on products, services and current strategies as well as establish advertising requirements and best practices in digital marketing. 
  • Build robust relationships with clients via social media interaction; forecast trends by superintending marketing, SEO/SEM, & sales performance. 
  • Optimize customer experience and ensure brand consistency by collaborating with marketing, sales, design, and content teams.
  • Cooperate with external vendors and monitor negotiations on behalf of clients resulting in the safeguarding of superior customer service levels, operational excellence and strategic insight. 
  • Supervise budgeting, forecasting, campaign optimization, campaign audits, case studies and reporting by establishing procedures and workflows concerning campaign arrangements.


The addition of Achievements or Accomplishments spotlighting the growth of the organization attained as a result of the contribution of the Professional, while engaged in the previous associations, encapsulates the extensive potential of the Digital Marketing Strategist to ascend for higher positions. The quantifying of accomplishments works as a bonus in the hiring. 



  • Transformed archaic intranet into a portal by building web portal which improved communication flow and contributed to effectual sales tool for field representatives.
  • Recognized and capitalized unmet market requirements by performing on-going customer and market research with demographic profiling.
  • Attained an average of 15% under-budget by leveraging strengths in cost-effective marketing management and vendor negotiations.
  • Turned around 45% of the revenue by closing the areas of lost income.
  • Achieved recorded growth of 75% web presence by analysing web traffic metrics and recommending solutions.

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Coursework / Certifications

In order to become a proficient Digital Marketing Specialist, the studying of courses and achievement of certifications in Digital Marketing Topics is important. In addition to work experience, certifications and courses mend the way towards short-listing and appointment. 

Key Courses/Certifications include:

  • Mastering SEO, Content Marketing, PPC and Digital Analytics
  • Mastering Social Media, Mobile Marketing, and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization (SEO)
  • Advanced Pay Per Click (PPC) Certification Program
  • Advanced Social Media (with OMCP Voucher)
  • Google Adwords Certification
  • Hubspot Content Marketing Certification
  • Hootsuite Social Media Marketing Certification
  • Copyblogger Certified Content Marketer
  • Market Motive Digital Marketing Certification Program

An Executive Resume designed maturely can showcase the knowledge and expertise needed to open the way in order to get hired or employed by reputed organizations. GetSetResumes helps Digital Marketing Managers, Top Digital Marketing Executives, Senior Officers as well as Digital Marketing Consultants with their resumes and executive profiles. We employ a dedicated team of in-house writers with years of industry experience specializing in resume writing services and career consulting services, especially for mid and senior executives and organization leaders. In addition to resumes, we also support clients with applications, essays, letters, biographies, LinkedIn profiles, job search assistance as well as LinkedIn management services.