Have you ever heard of such a thing as an e-mail signature? If not, then this introductory article is just for you. In addition, it will provide you with a comprehensive list of tools for generating these signatures, will explain to you exactly why you need to get yourself one in the first place, will describe its benefits, and give you some great tips on how to achieve a successful signature design that works for you, your image and your goals.
Firstly, even if you’ve never heard the term “e-mail signature” before, you probably still have an idea of what it actually represents. After all, it’s highly likely that most of us have encountered an e-mail signature at least once in our lives. This is actually a common thing, especially nowadays. An email signature is a short list of contact details and links at the bottom of your e-mail that allows the recipient to quickly access the necessary communication channels. You can consider it to be your own autograph, or the autograph of your organization or company because it also includes visual information (photo, colors, style) and is a certain reflection of the visual thought of your brand, your style of communication with customers. So, consider it as a digital stamp on a digital letter.
In order to create e-mail signatures, people turn to signature generators. There are many of them, so it is easy to get confused about which one is better to use. Although some features overlap between them, some still offer you more convenience and benefits. Therefore, we have selected the best options for you.
For example, in order to get yourself a hubspot email signature, you can use a variety of services. And despite the fact that hubspot signature creator can offer you this ability itself, certain generators can serve the same tasks with better efficiency, becoming a great alternative.
For example, unlike HubSpot, it offers previously filled templates, the ability to edit indents (which is important, and we will talk about this later), access to the banner gallery, and also there you can draw a classic signature by hand, and much more. So even though the main functions are the same, you can see that in certain cases, particular generators have their advantages. Therefore, if you’d like to narrow down your choices, we would advise you to use mentioned above MySignature or, for instance, Newoldstamp. They are universal and reliable. And that’s important because the longer actions and comfort of your journey will depend on your choice of email generator.
But why do you need a signature? In fact, such aspects as the way you communicate with customers should not be underestimated. An e-mail signature can provide your recipient with a sense of private communication and attention to him or her when you offer them certain ways to reach out to you. You also give them an ability to get to know you (perhaps even some kind of “face-to-face” acquaintance if you add your own photo). This creates a very positive effect on your image. In addition, the correct email signature emphasizes the visual identity of your brand, distinguishes you from others, and presents your professionalism and attention to details (and therefore to each client). But in order to maintain this impression, it is necessary that you respond in a timely and correct way to your own customers when they reach out to you using the contact details that they will find in the signature under your letter.
Now it is important to discuss how you can create an effective and beautiful signature that will attract the attention of your client but will not harm your company (because this can happen as well). It’s a simple process, and it’s actually not even time-consuming. The only thing you need is to know the general rules, and the unwritten laws of aesthetic perception and correctly fill your signature with the necessary information. What you’d better do and what you shouldn’t do – we will now briefly describe.
Firstly, introduce yourself. The signature should include the name of your organization or company and, if the format allows, your own name. It is definitely worth adding relevant photos. For example, your company logo and your own profile photo. But in order for it to have the necessary effect, the pictures must be of good quality. Otherwise, they will only harm the signature and your brand in general – illegibility and poor quality create a feeling of unprofessionalism. Therefore, we advise you to use the services of a professional photographer if possible. Or at least don’t use a selfie for your personal photo. Also, we do not recommend adding a full-length photo, because in a reduced format they will be illegible, and it will be difficult to see your face. And then all sense of adding your picture will be lost. So speaking of this aspect, just follow the quality and correctness.
The signature should not be too long, tacky, or overloaded. Conciseness is your strength, minimalism and uniformity are the best friends of an e-mail signature. In this case, it is not quantity that wins, but quality. Not the volume of the signature, but its style for functionality. Don’t add too many colors (three would be enough), and don’t provide too many links and contact details, especially if they are not relevant. It is better to put the most reliable and necessary things in there. For example, at least one phone number, a link to the site, and a link to social networks (if you have them active and maintained properly). Also, let your signature be proportional – follow the indents and the amount of space between the lines (the generators we offer will help you with this). The signature should be easy to understand. Keep that in mind.
Make sure the signature is clear and the gist is recognizable at a glance. Make it like a business card: the simpler, the better.
Keep up with the times. Respond to tendencies and trends. This is a kind of marketing. For example, consider the popularity of using mail from smartphone screens. Before there were smartphones, email signatures with a horizontal design worked well. The goal was to allow it to be fully visible when an email message was viewed in the preview pane on a computer. Now, however, email signatures need to be narrower and more portrait-oriented — smartphones offer a limited viewing area, and an e-mail signature, if too wide, can complicate the look.
And finally, back to signature generators. The ones we talked about are free and effective services.
As we have already mentioned, MySignature has many advantages, and one of the main ones is that it offers many professional and aesthetic templates for you to choose from. Moreover, it is the only generator of its kind that gives you this option. That is why it has been increasingly gaining popularity among users recently.
Another service that we have briefly mentioned is Newoldstamp. This is an easy and enjoyable way to get a signature for yourself, apply it to all your employees, and correct your signatures. It even gives you the ability to use internal analytics within the service itself. It is considered one of the most convenient services for users and pays a lot of attention to helping them and communicating with them.
In general, if they don’t work for you for some reason, you can always find open-source alternatives.
And we guess that in the meantime that’s all. The only thing left for us is to wish you good luck. Just stay unique as you already are – and everything will work out.