How To Build Citations For A Business To Increase Local SEO?

Rohan Mathew

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How To Build Citations For A Business To Increase Local SEO

Find How to build Citations for a Business to increase local SEO In This Article

When you are running a business in an area, local people must know about it. Otherwise, people will not know how excellent your service is and how you are contributing to the community.

The ultimate objective of the citation building is to get a leading position in the local pack. If you run an auto repair shop in town X, the citation will bring you to the top of the local rankings of the auto shops.

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What is Citation, aka Local Citation?

How To Build Citations For a Business

Citation means mention. Thus, a local citation implies the mention of your business name, address, and other contact information. It can be in yellow pages, local directories, and social media platforms.

There are two major types of citations for a business

Structured Citations

This is the most structured form of Business data. Typically, you will find these data in the local directories and websites.

You can control how you want your business data, like address and phone number, in these platforms. Moreover, you can change or modify them anytime.

Facebook pages, yellow pages, Yelp, and online maps are some of the famous examples of structured citations.

Unstructured Citations

You cannot control the input and alteration of these types of citation sources. You will found this information in local magazines, social media platforms, review sites, and blogs.

In a nutshell, this data will be available anywhere except for any local business directory. Local business magazines, blogs, and social media sites mostly deal with this kind of unstructured citations.

Why is Local Citation important for Business Listing?

Citations can help to improve your business listings through more visibility and search engine appearances. Thus, it would help if you concentrated more on getting citations to promote your products and services.

There are three ways citations help to improve your business on both the local and regional scale.

Enhance Organic Traffic

If you have all your business data available for the customer, they quickly found it. It will increase the visibility of the data and will also improve the ranking in business listing.

Local customers will return to your business if they can see you on the local data sources. Along with a strong local presence, a citation will improve your authority over social media and other platforms.

Effect on the Customer

Local presence through citation builds trust among the customer. This also enhances confidence in the search engine while it creates a local market for your products and services.

When your business name and addresses are available in multiple sources like structured and unstructured citations, you gain reliability. Local customers consider you as a part of the community.

Local SEO ranking improvement

Strong local presence through optimized local keywords ensures the authority and prominence of the search engines. All the credit goes to local citations.

The higher number of citations means more appearance in the search. Thus, the search engines will tab your site and enhance its prominence.

How to build Citations for a Business

There are many proven ways to build citations. However, four of them are the most effective to create citations for a business.

Local Directories

In the last few years, local searches had an enormous impact on consumers. They used to visit the local store within a day and complete the purchase. It was identified in numerous Goggle surveys on the consumers.

Thus, it is essential to provide all the necessary business information to the local directories. Make sure you check and modify them regularly according to the requirement.

Data Aggregators

This is like an automated data miner. These data aggregators dig out business data and spread it on the internet. In this way, you do not need to take that many hassles to circulate the information.

These data miners gather information form directories and other citation sources and provide it to the other websites. Foursquare, factual, and Infogroup are some of the most popular data aggregator services.

Social Media

Social media pages like Facebook, Instagram, or Twitter for your business is a must-have essential now. These pages will not only provide citations but will also boost customer engagement.

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Review Websites

Search engines consider your presence in the review websites as a vital impact factor. The more presence you have in those sites, the authority you will have over the viewers.

Make sure your business data is accurate and updated on the review sites.

How To Build Citations For a Business To Increase Local SEO Watch this video


Building citations for a business is essential to display trust and authority. Therefore, your citation building campaign needs to be tailored according to the requirement of the clients and marketing.

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