How to create a video for social media?

Rohan Mathew

Updated on:

Social media offers almost unlimited opportunities for engaging an audience. Large companies are increasingly using them. But with so much ad content on social media, finding the right way to reach your audience isn’t easy. The most effective tool for communicating with your potential customers is visual content.

You don’t need to be a video production expert to make such a social media videos. With a fresh smartphone and a beautiful location, you can shoot a short clip right now, and it will even collect several views. But if you want to make a great video that will bring success to you and your business, you need to know how to organize the process of social media animation and think through all the technical details correctly.

Why social media videos are effective 

So, how are social media videos different from regular videos, and what makes them so popular? Social media videos are short clips made specifically to grab the attention of social media users. The main difference between such videos and regular YouTube videos is that the former are found spontaneously, not on purpose.

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They entertain

Video content is the best way to grab the attention of your audience because it is much easier to absorb information from it than from text.

They may be useful to the user

Videos for social media can be created in many ways. By making your video not only interesting, but also useful, you will increase its value and increase engagement. Tell your viewers something that will come in handy in their daily life or even make them take a fresh look at some things.

They are able to reach a large audience

For most video formats, the social network is irrelevant. With a bit of tweaking, you can publish it across multiple platforms to increase your audience reach. For example, over 80% of Twitter users watch videos, and half a billion people watch videos on Facebook every day. And the number of users who post and watch videos on social media is increasing. Video marketing on social platforms is at its peak now, with nearly 90% of online marketers using video content.

How to create a video for social media

Of course, the key to a successful marketing campaign is a detailed strategy, but there are other equally important components. This is why you should always carefully study your own videos and try to figure out what can be done better. How to make e a great video? We will share with you a couple of tips on how to make a video for Instagram, Facebook or Twitter.

Define goals

Video production of 2d animated explainer video starts with a thoughtful plan. If you want to inspire, motivate, and make people remember you, start by setting the right goals.

Address the consumer “in their language”

The main character of the short videos for social media is the viewer. And as soon as your audience starts interacting with your videos, interested users from other platforms will be attracted. To do this, you need to create content in such a way that it meets the interests of the audience. As a marketing video creator, you should always be mindful of viewers’ habits and desires.

Entertain, educate, tell stories

When it comes to storytelling, it should evoke emotion and touch the hearts of users. The story is critical because it evokes emotion in the audience, which is exactly what you want. If you want your videos to add value to your business, learn to entertain your audience. The ability to edit videos for Instagram or Facebook is a definite plus, but the ability to correctly tell a story will take your content to the next level.

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Keep videos short and informative

A forty-minute documentary or interview can garner a million or two views on YouTube, but when you’re promoting your business on social media, the video doesn’t have to be that long. Social media videos are no longer than a few minutes. In addition, some sites have restrictions that prevent you from publishing clips longer than 30-60 seconds.


Invest in quality

Once you grab your audience’s interest, fuel it with high-quality content. We’re not just talking about video quality – storytelling is also important. Yes, making videos for social media is a tricky process, but modern software and online editors can make it a lot easier.