How to engage customers and prospects with push notifications
When it comes to attracting customers to your platform push notifications are considered to be one of the best strategies. You can use React Native Push Notifications for your Android as well as iOS mobile applications.
But attracting customers is only a part of the task. You have to engage them with your platform to earn a profit. If at any point you fail to do so, you will lose to your competitors.
So what is the solution?
Are there any specific techniques to engage customers?
Well, the answer is “yes” and here are some of the best ways to engage customers with push notifications.
- Rich Media: A simple text appears to be boring and there are few audiences out there that show interest in reading. The best way to engage customers using push notifications is to use rich media.
Push notifications provide you the ability to use rich media to your advantage. You can add images, videos, graphics, emojis, gifs, etc to make your notification more eye-catchy.
The purpose of using rich media is to motivate the customers to open and see your notification. If you are using some image along with the text, it will generate curiosity in the mind of the customers about something special. This will make them open and see your notification even if they are not interested in making a purchase.
But, who knows the customer finds your offer interesting and goes for a purchase. After all, this is what you want.
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- Personalization: If you are wondering that push notifications are all about composing a certain message and then sending it to users around the world, you need to reconsider.
You are missing one of the greatest factors that can help you to engage and sell. It is personalization. Every individual has their own interest and likings. Moreover, the need varies from person to person. So if you are offering a single product or service to all customers, they will not bother to open and see your notification.
On the other hand, if you are sending push notifications on the basis of the interests of the customers, the chances are high that they will open and see your notification every time you send them.
Actually, the chances are high that they will be waiting for the right product or service of their interest that they can go with. Moreover, you need not put extra effort into personalization. Your CRM will help you with all the required information.
You can further make this easier by taking the help of Segmentation and Geo-targeting where you can send push notifications on the basis of age, gender, etc to customers that are within a certain geographical area.
- Feedback: You can’t engage your customers effectively until and unless you are using effective two-way communication. Here effective communication means push notifications are not only for delivering information to your audience. They can also be used for feedback.
When it comes to feedback, there are many advantages. You can make your customers feel special by asking for their suggestions. They will not only openly suggest some changes but will also let you know what is working and what not?
This will help you to establish a solid relationship with your customers and they will willingly open your future notifications and app. In simple words, they will love to contact you in the future. On the other hand, you will come to know about shortcomings and will be able to rectify them at the earliest possible level before the damage becomes irreparable.
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- Special Offers and Discounts: It is good to reach your customers with something special. If engaging content doesn’t seem to be working for you then you can come up with offers and discounts. The offers and discounts must be such that they create the Fear Of Missing Out (FOMO) in the mind of your customers.
This will let them feel that if they didn’t grab the offer, someone else will and they will not be able to get the benefit. The idea behind this strategy is not only to engage the customers with your platform but to motivate them for a purchase. After all, this is the very result that you want by engaging the customers.
You can offer your customers discounts and offers as per your comfort level. Even an additional 5-10% of instant discount through push notification will do the job for you. Moreover, do not forget to use the name of that particular customer for increasing the chances of engagement and a sale on the spot.
- Timing and Frequency: There have been a lot of cases in the past where push notifications have been used in excessive amounts and that too at inappropriate timings. This is not going to do any good.
The thing is, the frequency of push notifications is in your hands. So it is better to limit their frequency. This will make your audience willingly open and see the notification.
On the other hand, when they are timed appropriately, it increases the chances of being opened and appropriate action from the customer’s side. Let us understand this through an example. You own a gaming app and a user has not paid the visit for the past few days. Now is it better to send missing push notifications during sleeping hours or during free time when they are more likely to see and open? Well, the choice is yours.
Engaging customers on a regular basis is not so difficult as it seems to be. All you require are effective ways to do so. Some of those ways are presented to you here. You can use these strategies to develop a solid relationship with your customers and you need not worry about customer engagement until and unless you are aware of your steps and doing most of the things right.
Author Bio: Wonderpush provides you an opportunity to engage your customers from around the world. It provides you with React Native Push Notifications to make your Android as well as iOS apps more engaging.