No matter the scale of your current operations, one of your business aims is sure to be growth. Growing an online business is, in some ways, easier than growing a brick-and-mortar store, but it definitely has its own challenges. Here are some tips on how to grow your online business.
- Use Amazon
Amazon has an almost 50% share in the American e-commerce market, making it one of the biggest e-commerce platforms. Amazon not only hosts a huge volume of U.S traffic every month, but it is also a global shopping destination. Having an Amazon merchant account is a great way to reach a new, global, customer base. As these Amazon consultants explain, generating business growth from Amazon requires a researched, strategic and targeted marketing campaign. To ensure you are fully making use of the Amazon platform and standing out from the competition, you need to conduct site-specific marketing.
- Optimize Your Website For Mobile
Over 50% of global internet searches now occur on a mobile device, so you need to optimize your website for mobile devices. Optimizing your site for mobile might involve a range of different practices such as improving loading speeds, breaking up large blocks of text and increasing search bar visibility. Not only will optimizing for mobile benefit user experience and bounce rate but also search engine optimization. Search engines know that most internet traffic occurs via mobile and therefore prioritize mobile-optimized sites in their rankings.
- Create a Blog
Creating a blog is another great way to drive relevant traffic to your website. Creating regular content, which has a strong keyword presence, helps to boost your search engine rankings. This is especially true when your blog posts begin to get noticed and other sites begin linking to your posts. Engaging, high-quality content can also benefit your customer relationships. Your blog is an opportunity to give a human voice to your brand, providing a way for you to connect and offer more value to your customers. Creating a blog will not enable you to grow your business instantly, its effects will become noticeable over time.
- Improve Your Site’s Loading Speed
The majority of internet users will click off a site that takes more than three seconds to load. This means that users might not even see your homepage before they leave your website to check out the competition. You should regularly check your site’s loading speeds and improve your website accordingly.
- Make a Great First Impression
It takes the average person less than a second to form a first impression of a website and therefore a company. To boost your online sales you need to ensure that you are capturing the attention of your target customer from the very first minute. You should review your website design to ensure that your design aesthetics appropriately connect and appeal to your target audience. You should also review the navigation on your site, to ensure that it is set up to support customer conversions.
Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin