Your small law company is chugging along, but you just aren’t seeing any growth—what’s going wrong?
If you want to grow your law business, you can’t sit back and wait for new clients to come to you, which is a mistake many law firms make. Instead, you need to be proactive when it comes to your marketing, lead generation, and attracting new clients.
With expertise in law, not marketing, it can be hard for many lawyers to know how to grow their business. If you’re hoping to grow your law firm over the next year, keep reading for ideas on how you can reach a new audience—even on a small budget.
Invest in SEO for Your Small Law Company
If you want to grow your law firm, you need to have a strong online presence. When potential clients search for law firms in your area, do they find your website on page one of Google?
If not, you need to improve your SEO. SEO, or search engine optimization, takes time to yield results, but it’s worth it. You may need to outsource to an IT company, but you can improve SEO by publishing high-quality content regularly, targeting long-tail keywords, and making sure your site is indexed by Google, to name a few.
When it comes to technology, law firms may also want to upgrade their IT systems, to ensure they have accurate recordkeeping and to manage their time more effectively.
Build Your Brand Through Social Media
If you’re trying to grow your law business, you need a social media presence. Many law firms, large and small, use Facebook for marketing, with 31% saying that Facebook brings in more new clients than Linkedin.
Creating a Facebook page for your law firm helps attract new clients, share your content, engage with current clients, and can even help improve your SEO.
Encourage Clients to Refer You to Others
One of the best ways for small firms to attract new clients is via referrals. Your firm should be encouraging current clients to refer you to their friends and family.
You may want to offer a small discount off future services for any new business a client brings in. Word of mouth is a key way to build your firm, so make sure you’re encouraging both referrals and online reviews.
Sponsor Events to Reach a New Audience
Building awareness of your law firm brand in the local community is a fantastic way to drum up new business.
Why not sponsor events in your town or city that your target demographic will attend? Hosting a dinner before the Chamber of Commerce meeting, paying for uniforms for the Little League team, with your firm’s logo, or setting up a stand at the annual community day are great ways to get the word out there about your firm.
Grow Your Law Firm with These Top Tips
With plenty of ways to grow your small law company, hopefully you now have some new ideas about how to generate new leads and attract customers.
Growing any new business is hard, requiring patience, effort, and a bit of trial and error. However, with a combination of both digital and traditional marketing, you’re sure to start attracting new clients to the firm.
Get started today and invest in your business—it will pay off!
Did you find this article helpful? If so, please browse some of our additional content for more top tips that can help your business.