How to Increase Profit Margin for Your Business: A Guide

Rohan Mathew

Updated on:

Do you have a new business? Are you looking to grow your business exponentially, even in the midst of a flailing economy?

Businesses rely on growth. Bringing in more money not only lines the pockets of the company. It also increases the amount the company can do.

Yet, along with the economy, many companies struggle to get by. Business owners find themselves asking how to increase profit margin.

Fortunately, even when your clients clutch their purses a little tighter, you can grow your business. Marketing executives have developed a roster of tried and true tactics to keep your business going.

Keep reading to learn more about them!

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Create Connections

Do you want to know a marketing secret?

Meaningful connections matter.

And no, we’re not just talking about who you eat lunch with or bring to company basketball games. We mean the people you don’t see. The people who pass by your ads every day.

Are you connecting to them?

Here’s the truth: your company is 1 in a million in more than one sense. You’re special, and maybe you even do a fantastic job of differentiating yourself. Still, millions of other businesses vie for the attention of your customers.

This happens so often most people don’t even notice it anymore — unless you create a connection. If you connect emotionally with your audience, they’re more likely to buy from your brand.

How to Create Emotional Connections

Unless you’re in non-profit work, you might be wondering how your work can create an emotional connection with strangers.

In reality, the tactics used in non-profit and for-profit marketing share a common characteristic: storytelling.

Stories allow people to create connections and retain information.

Think about it. The last time you saw a car commercial, did you just see pictures of the car with facts? Probably not.

Instead, you saw a story. It might have been a family on a road trip, laughing and smiling as they passed through beautiful scenery. These commercials bond our inner desire for family, memories, and even vacation to a brand.

That’s an emotional connection.

So if you’re asking how to increase profit margin for your company, think about how you can tell a story. How does your brand connect to your client’s emotional needs?

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Wondering How to Increase Profit Margin? Use Sales Funnels

What are sales funnels?

Marketing experts developed sales funnels as a model for businesses to use.

To understand them, picture a funnel. At the top, you have a wide opening. This represents everyone who encounters your brand. Not everyone who comes across your brand will move down the funnel to make a purchase, however.

How do you move people down the funnel? Use multiple means, including asking people to join your email list. Then, send them periodic emails that drive them to sales, webinars, etc.

Want More Business Advice?

So, how to increase profit margin of your business?

Fortunately, there are many tactics. Many of them revolve around creating connections and sales funnels.

Using these methods can take your business from beginning or dragging to booming.

Do you want more business advice? Take a look at the rest of our articles!