In today’s time, there are far more mobile users than pc users. According to a survey in 2015, the number of Google searches from mobile was more than pc. And since then the searches from mobile have only gone up. Therefore, if you have a website or are planning on making one, then make sure that it is mobile-friendly.
Mobile has become part of the everyday life of almost every person out there. Checking your phone when going to bed and waking up in the morning is normal now. You will be shocked to know that more than 50% of visitors on websites are mobile users.
If your website is not mobile-friendly then there is a good chance that you are losing a hefty number of visitors. This will automatically affect your sales and thus, loss in revenue. Some tools can be used to make your website mobile-friendly. You can use a responsive website builder to make things go smooth and easy.
A responsive website builder helps you to build the front-end of your website by using drag and drop features. You can imagine how easy it becomes to build a responsive website by just dragging and dropping. If you are looking for a website builder which can help you make an outstanding responsive website, then make sure to check out Editor X.
What does a mobile-friendly website refer to?
A mobile-friendly website is a website that adjusts itself according to the device through which it is opened. For example, if it is opened on a phone, then all the contents of the website adjust according to the screen size of the mobile.
A mobile-friendly website carries good quality with it. It doesn’t lag while scrolling, the images aren’t cropping up, and there’s an adequate amount of space that creates a clean UI.
How to make a solid mobile-friendly website?
Below we have mentioned some steps which you can follow to turn your existing website into a mobile-friendly website.
Grab a responsive template or theme
The first and main step to build a solid mobile-friendly website is to apply a mobile responsive theme. Many famous bloggers across the globe suggest using mobile responsive themes when setting up websites.
The contents of the website remain the same on all the devices. The only thing a mobile responsive theme does is to make the website adjust according to the device. It can change the way the content is displayed, but the content will remain the same. For instance, an image is shown on the right side of the block on a pc, but on mobile it could show up between the paragraphs.
Smoother navigation here refers to the placement of your content. Smooth navigation helps the visitor to find the appropriate content in an easy way. If the navigation of your website is not smooth, the visitor will not visit your website again.
Sometimes, people search for specific content on their mobile. So, make sure that they get everything in place.
Focus on page loading speed
Page loading is one of the important factors in building a solid mobile-friendly website. There was a time when websites used to take a lot of time to load due to slow internet speed. But in the current scenario, everyone has a fast internet. Therefore, there’s always a competition in page loading speed.
You should make sure that your website is fully optimized. The smaller the page size, the longer the page loading speed. For increasing the speed of your website, you can:
Use accelerated mobile pages (AMP)
Compress the content of the page (like the images and videos)
Use good quality hosting
Always provide an option to switch to desktop view
In some cases, visitors tend to see the content in a desktop view from mobile. Desktop view allows you to view the website in an enlarged size. Thus, always give the option to your visitors to switch from mobile view to desktop view.
Don’t use pop-ups and text blocking ads
Believe it or not, pop-ups and text blocking ads always degrade the user experience. Imagine you are searching for something and there are a lot of pop-ups not letting you read the content. You would feel frustrated.
Thus, to create user retention and a smooth user experience, make sure your site is clean with no pop-ups and text blocking ads.
While constructing a mobile-friendly website, make sure to add buttons that work on mobile too. Sometimes, people use small buttons that are visible on pc but not on mobile. It becomes hard to operate those buttons on mobile especially when there is more than one button in one place. So, the size of the buttons should be big enough to be visible and they should work on mobile too.
We are pretty sure that if you follow all these guidelines, you will get an amazingly performing mobile-responsive website. As technology evolves, the mobile devices are also going to change from time to time. Therefore, you need to keep checking and update your websites accordingly. Always consider mobile users as a priority.
One other perk of making a mobile responsive website is that it is given preference in Google ranking. Therefore, you shouldn’t miss this chance.