How to Make Social Media Graphics Followers Will Appreciate
Approximately 3.8 billion people use social media around the world. For most business owners, informing the masses on social media about their products/services is one main goal. Accomplishing this goal will require lots of hard work and a fresh approach to the types of media used on social media.
Instead of posting text or links on your social media profile, you need to think about using graphics. Well-designed social media graphics allow you to grab attention and spark the interest of consumers.
Producing these appealing social media graphics will not be easy. Below are some things you need to consider when trying to create the right graphics for your social media posts.
Finding the Right Color Scheme
One of the most important things to consider when producing social media graphics is the colors being used. With the right color, you can set a mood or tone for your posts. Ideally, you want to use a color scheme designed to evoke emotion from consumers.
If you are stumped on which colors to use in your social media graphics, take a look at your company’s logo. Using the same colors in both your social media graphics and company logo can help you spread brand awareness.
While you may have to go through a few different color combinations to find the right one, it will be worth the effort invested. Allowing an experienced graphic designer to weigh-in on this important decision can help you greatly.
Create a Good Image Contrast
Having too many bold colors in a social media graphic can work against you. If the colors are too overpowering, it may alienate consumers and lead to low engagement. This is why you need to focus on creating the right contrast with your graphics.
If you feel like the background on an image is too bright or distracting, removing it is a great idea. Luckily, there are background remover tools that make toning down bright colors in a photo easy.
You also need to make sure your graphics have a great deal of white space. Figuring out how to create social media graphics with white space can help to make them more appealing and shareworthy.
Focus on Brand Consistency When Creating Image Text
A high-definition image and powerful text can make your social media graphics wildly popular. As you start to develop the text for your graphics, you need to consider your brand image.
If your brand is all about positivity, you need to make sure the text on your graphics reflects this image. Ignoring your brand can lead to your social media graphics missing the mark.
Reaching out to trusted customers and asking them what type of social media graphics they want to see is a wise move. With their feedback, you can give your audience exactly what they want.
Creating Great Social Media Graphics Takes Time
Rushing through the creation of new social media graphics can lead to lots of mistakes being made. This is why you need to take your time and work with seasoned professionals.
Are you looking for more information about how to use social media to connect with modern consumers? If so, check out the rest of our blogs.