Put Your Best Foot Forward: 5 Modern SEO Best Practices In 2023.

juliet d'cruz

Put Your Best Foot Forward

When it comes to SEO best practices, many of the most important things to remember stay the same from year to year. Trends may change, technology may improve and algorithms alter, but quality, research and knowledge are all still essential components of any great SEO strategy.

Read on to discover 5 of the key SEO best practices to put your best foot forward in 2023…

Google’s new ‘E’ in E-E-A-T

The first trend well-worth taking to heart this year is Google’s additional E in its key focus points – Experience, Expertise, Authority, Trust.

Google wants to know that you really do know what you are talking about, so make sure your experience comes across in the quality of your writing.

AI and its uses in content creation

Another trend that has been hard to ignore is the rise of AI software in content creation. While it is certainly not best practice to assume that AI can take over all content creation, it is a useful tool in some areas such as inspiring ideas and for some short-form content.

Just make sure that you really know what you are doing! Far too many business owners have made the mistake of dropping their marketing agencies with the assumption that AI will easily take care of their marketing efforts with very little input. This is not the case. AI is only as good as the person driving it, which means if you lack the knowledge and expertise of a reputable SEO agency in Dallas, you’re going to struggle.

Audience over algorithms

One of the true best practices for SEO in 2023 is to put the audience first, second and third. If you focus entirely on pleasing the search engine gods and let your audience be an afterthought, it will come across in the quality of your writing.  

Target your audience directly, considering what their biggest issues are, what they want to know, and how you can help.

By placing the emphasis on your target audience and providing high-value information instead of solely promoting your business and products, you can draw customers in and succeed in the search engine rankings at the same time.

Page speed and design

You can optimise your web page speed in a number of ways, and a fast loading time is absolutely best practice for SEO this year. Users today don’t want to sit around and wait extra seconds because you haven’t compressed your images or you are skimping on your web hosting. If your page takes a second too long your customers will leave and end up with one of your competitors.

The design of your website is similarly important. User experience is at a premium in 2023, so you must have a seamless, easy-to-use and intuitive website both to keep the algorithms and your customers happy.

High-quality content over quantity

When it comes to keywords, word counts, topics covered and so on, more is not always better in 2023. Instead it is far better to create high-quality content with a couple of relevant and specifically targeted, intent-driven keywords than to stuff your content full of them. Likewise, you don’t need to drone on for thousands of words about a topic if you could cover it in far fewer.


The best practices for SEO this year may have some more modern twists with the success of automation and AI, but sometimes the classics are the true winners. Focus on your ideal target market, create engaging and high-quality content they will love, and you’ll have a far better chance at dominating the rankings and crushing your competition.  

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