Thinking of becoming a content creator? Here’s what you need to know!

Rohan Mathew

Updated on:

You might not have noticed, but the way we work and live are constantly changing. To be more precise, we are constantly moving towards a highly digitalized world, which has been accelerated by the COVID-19 pandemic. Today, there is a demand for a whole new kind of creativity and content online. Customers are interested to see more real-life experiences and application of products on social media before they make a purchase. That is why digital content creators are now increasingly sought after by brands- they play an integral role in helping companies market their products in an engaging way that relates to their potential customers! 

What is a content creator? 

Simply put, a content creator is responsible for the ideation and creation of a piece of content that connects a brand to its target audience. This can come in the form of video production, designing cover arts, copywriting and engaging in other media that provides value to target audiences. In recent years, people who aspire to be digital content creators have also been on the rise. Well, it is no surprise because being a content creator does come with many attractive perks! Due to the individualistic job nature of a content creator, it is possible to get the work done remotely. If you are a person who enjoys high autonomy, being a content creator allows you to dictate your work schedule, and the type of clients you want to work with. Apart from that, you also constantly come up with new ideas and concepts which can be a rewarding element for creative individuals.

Challenges of being a content creator

Producing content can be rewarding but any digital content creator will tell you that the job does come with its challenges. Producing digital content on any scale can be time-consuming and taxing. This article identifies some of the key challenges faced by digital content creators and what can be done to alleviate those challenges:

  1. Keeping organized is one of the biggest challenges.

As a content creator, there are different content schedules to meet and clients to manage. Be it working as a freelancer, with an in-house company or agency, to successfully manage content production and juggle the demands of various stakeholders, organization is key. This is one of the key skills you must have as a digital content creator. No matter how many great ideas you have, it all starts with organization, scheduling and planning out your resources. If you don’t have a solid workflow and schedule, you can take a look at the tools and strategies others are using as a good starting point.

  1. Doing content creation full-time can be straining for the eyes. 

In a job like digital content creation, you spend most of your work time in front of digital screens writing articles, designing art or churning out videos. Spending too much time in front of digital screens can lead to eye fatigue and eye strains. Setting up your computer station properly, taking frequent breaks, and installing a blue light filter can help you limit the harmful effects of digital screens.

  1. Creative block is another common struggle.

If you are someone whose job requires you to constantly tap into your creative juices, this term may not be unfamiliar to you. It isn’t uncommon for individuals to face barriers to inspiration, especially those in creative professions–musicians, writers, artists, content creators – are more likely to be affected by creative blocks. While creative blocks can last for a few days or even months, you can find new inspiration around you by taking time out for yourself, get in touch with nature and most importantly, get adequate rest!

Should you become a content creator?

Working as a content creator can be extremely rewarding. You get to be a part of a rapidly emerging field, create innovative and meaningful content, and help connect people to their needs. Yet, as popular as it may be, being one does not come without its own set of challenges – from experiencing digital eye strains to creative blocks. If you think you can crack those, go for it. On the other hand, if all that attracts you is the shiny and exciting parts of the “creator’s life”, then this is just the tip of the iceberg you’re daydreaming about.