Tips on How to Build Links Through Content Marketing

Rohan Mathew

Updated on:

Content marketing is one of the most effective SEO strategies. By using high-quality content, you can attract visitors to your website and, as a result, improve your website’s visibility. This makes it a critical brand awareness strategy in digital marketing. 

To develop high-quality content, you first need to research your target market and know what they prefer engaging with and at what time. Keywords are also essential in content marketing, and therefore some research will help you identify the right ones to use.  Link building is equally important in content marketing. 

Link Building Services is an SEO expert agency that can help you with your content marketing through link building. They do this by helping you identify websites in your niche where you can post your content. Link Building Services guest posts stay up for as long as the website is live. is a one-stop-shop for link building SEO strategy that you can count on to take your brand to the next level.

Here are some link building tips that will take your content marketing strategy to the next level.

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  1. Guest posting

Guest posting will help extend your reach to as many users as possible. When you post content on the host website, your brand will be exposed to all the visitors to that website. You can imagine how many users will be able to see your website or brand when you post on several hosting sites. 

This is a smart strategy to boost your traffic and build links and brand awareness. All you need to do is identify a website in your niche but not a competitor, then email the web owner to pursue a partnership. Once it has been approved, you need to get down to work. Do the research and determine the type of content your target audience will enjoy the most and work on. Use quality anchors and CTAs to prompt the users to visit your website for related content.

  1. Social media marketing

Social media marketing is yet a critical link building technique. Social media platforms like Facebook have billions of active monthly users, and this is somewhere you want to be when link building. The high traffic on these platforms offers an opportunity to share links to your website and direct this traffic to it.

You can add links to your social media posts so that the users can link back to your website. For this link building strategy to work, you need to post regularly and know the right time to post. Find out when your target audience is active on social media. This will prevent your posts from being covered up by new posts before the users interact with it.

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  1. Create and share infographics

Infographics have a track record of significantly boosting traffic. Infographics are a great way of increasing engagement, and this makes them ideal for link building. However, the one thing that you have to keep in mind is that your infographics need to be compelling for them to work the way you want them to. 

Compelling infographics start with identifying the right topic. Interesting content begins with exciting topics. The topic and content should not only inspire the readers, but it should also provide them with useful and new information. Link building using infographics can work by sharing your infographics on social media and including a link. Alternatively, you can ask influencers to post them on their pages, and also you can share your infographics with infographics directories. All these strategies will help you distribute the infographics to vast audiences and boost your link building strategy. 

  1. Broken link building

This strategy involves identifying the websites in your niche that have links that are no longer active. All you need to do is recreate the content with the broken link, then ask the web owners to replace the broken link with your link alongside the refurbished content. This strategy is beneficial for the hosting website, too, and they are likely to agree to it.

There are tons of ways you can boost your link building strategy through content marketing. The tips above will go a long way in helping you embark on a profitable link building strategy. If you are still fresh to SEO and have no idea how to get started, you can partner with SEO experts to get your strategy going.