If you’ve got a fantastic range of products available on your eCommerce website but you’re concerned about your conversion rate, the issue could be with your web design. Even with great products, you need a website that’s easy to navigate, visually appealing, and provides customers with all the information they need. The user experience on your website is crucial, and if you optimise this, it could seal the deal. Here are five top web design tips for eCommerce websites to help boost sales.
- Optimise The User Experience
It’s essential to optimise the user experience on your site as this is very important to today’s consumers. In fact, 44% of shoppers will even tell their friends about a bad online experience. Poor user experience on your site could therefore be detrimental to your business. There are several ways you can improve this. Ensure your site is easy to navigate with a logical structure. eCommerce customers will expect certain things such as a visible basket icon, a user-friendly checkout page, and multiple payment options. You also need to ensure your site is fast-loading and compatible with mobile and other devices.
- Include High-Quality Pictures
Another feature that’s particularly important for an eCommerce site is high-quality photos. If potential customers can’t get a clear view of your products, this could put them off. You could consider hiring a professional photographer or web design agency to help you with this. They will also have the skills to make your eCommerce site more visually appealing.
- Mark Products as Limited
Entice shoppers by labelling products which are limited. There’s a lot to be said about FOMO marketing, and you can use the “fear of missing out” to your advantage. If potential customers believe your product is so popular it’s selling out, or perhaps it’s limited to only a few lucky people, they are more likely to be interested. Combine this tactic with some positive customer reviews and testimonials to help promote your brand’s reputation.
- Boost Brand Consistency
In order to increase brand awareness, you need to ensure you are consistent throughout your eCommerce site and other marketing materials. Your visual content and tone of voice need to be clear and consistent, as these represent your brand’s personality and will resonate with your target audience. If you carry out other campaigns, such as email marketing, mirror your landing page in the design of your emails, use the same tone of voice, and clear messaging about any current offers on your website.
- Outsource Your Web Design
If you really want to boost sales for your eCommerce website, it’s advisable to enlist the help of web design specialists. They will have the knowledge and expertise to optimise your web design for user experience and advise you further on marketing techniques. The design of your eCommerce site is crucial to your success, so it’s worth investing in this.
If you would like more tips and advice on web design and how to boost sales for your business, check out the blog.