Whether you’re a mom-and-pop store or a small internet business, increasing your sales is probably on top of your agenda. But it’s easier said than done. With customer demands changing faster than seasons and the business competition heating up in nearly every sector, you have to do more than ever to stay afloat, let alone prosper. Plus, uncertainties and crisis situations — like the one we’re facing right now — throw additional curveballs that hit small businesses particularly hard. A recent study finds that revenue has dipped by 50% or more for nearly 41% of Australian small businesses in 2020.
If you’ve experienced a decline in your business profits, you’re likely looking for ways to bounce back. So, how do you make steady sales in today’s business environment? Here are three tips from experts that you can start implementing right now.
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- Adapt to the new normal
Online is where people are living their lives, doing their jobs, and socialising with their peers. Digital is the way forward. Has your business caught up with the changing trends? If not, now is the time.
From building your virtual storefront to revamping your existing website to growing your online presence, there’s a whole range of activities you need to adopt to make your business shine in the post-pandemic world.
With traditional marketing taking a backseat, you can no longer rely on old methods to get results. Going forward, online marketing strategies like search engine optimisation (SEO), social media marketing, paid search, and email marketing need to be a part of your marketing mix. By helping you make the most of these strategies, trusted SEO services can generate more sales for your business than you’d imagine.
- Leverage the right tools
There are plenty of tools in the market that can help you manage different facets of your business more efficiently. But the ones we’re talking about here are specifically designed for sales teams. These tools can help you automate your entire lead generation process, power up your cold email campaigns, make it easier to track sales calls and follow-ups, among a bunch of other things.
Using these tools effectively in your sales process, you can drive numbers without increasing costs.
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- Be active on social media
If your business is not on social media, get it there ASAP. That’s the bare minimum. Even if you’re not weaving social media strategies right away, you’ll have at least something to work with when you start off your social media marketing efforts — which is now.
The thing is, social media offers multiple benefits to businesses of all stripes and sizes. It levels the playing field where small businesses can compete with —and even crush—their bigger competitors, while giving them an open platform to communicate with their audience directly. Social media storefronts also allow businesses to cast a wider net with their products and services. So, don’t overlook this incredible sales tool.
Bottom line
Running a small business profitably is never easy, and it’s certainly much harder right now.
However, with the right revenue-building strategies, you can boost your sales and come out stronger than before.
