Videos exist in various styles and scope, from small, simple productions to large films like Hollywood productions. Getting to know which category fits your business can be overwhelming, especially when you’re new to the field. The production process can be as simple as taking clips using your phone and processing them, but also extensive in the case of an entire feature film.
Depending on how complex your video production is, you will want to look into the video’s primary purpose, equipment, relevant resources, and budget. That way, you can be sure you stay on track. Are you looking to boost your branding using video production? You can now use postcreatives to improve your production.
What is Video Production?
The term video production typically refers to the entire process of making a video, especially in a digital format. The overall process is primarily the same, from business marketing videos and short films to a full-length movie, although with little bits of variations on specificity.
The Sydney video production process has three main stages:
- Pre-production
- Production
- And post-production
The three sub-categories above incorporate the entire phase of video production. Today we will walk you through from the moment an idea strikes through the mind to the actual filming and the final touches like editing and the production.
The Pre-Production Phase
All the preparations happen in the pre-production stage, the first phase in video production. No recording is done yet. Critical things you need to consider in this phase are the target audience, the kind of video you’ll be producing, and which resources to use. The pre-production stage tends to occupy most of the production space as many aspects have to be correctly positioned. First off, you must have the main idea, which accounts for the whole production, create the script, and come up with a cast group alongside the audio and video crew.
Some of the critical things you should observe during the pre-production phase are the purpose of the production and the strategies put in place. How do you intend to obtain leverage from the video?
Then you need to find the right characters for your video and decide on shooting locations. Ensure you familiarize yourself and your crew members with the scene location to minimize complexities on the actual day. Lastly, assess and review the scripts for any appropriate adjustments, create proper schedules and outlines of the entire recording process, and set the timeline. That way, you stand a chance for a practical video shooting experience.
The Production Stage
The production stage comes after making substantial preparations. When everything from the cast crew to the script is set and approved, it’s time for the actual video production. You might require to shoot from multiple locations depending on your production outline. In that case, every crew member and the cast have to report on the scene. In essence, each scene should be shot to satisfactory levels before proceeding to the next location. Upon completion of scene productions, the video is finally set for the final stage.
During production, you need to properly insulate naked wires by taping or covering and safeguarding equipment like cameras and audio apparatus from drinks and food elements. You also need to create sufficient time for unpacking and packing before and after the video production.
Everyone in the scene should clearly understand their roles, from lighting and sound engineers to directors and filming crew, to minimize confusion and issues. The equipment should be in excellent working condition. All batteries should be charged appropriately and backed up. Not to mention, your communication channels to external sources should be up to the task.
The Post-Production Stage
The post-production stage is the last but not the least part of your video production phase. It covers all the subsequent stages by blending them into a meaningful product. In essence, the shooting is done, and all the actions are well mapped. The rest of the production now narrows down to the producer and the editor. The two team up to merge the scenes, edit audio and video, sync audio and video, and add all the necessary special effects.
The producer can closely review every scene and transcribe all the interviews conducted. After that, they can then file together every useful piece and carry them forward to the editor for joining and special effects. That includes cutting the pieces down into the desired length, coloring the video, creating a voice-over using ai text to speech tools, and incorporating music. Other equally essential processes in the post-production stage include music selection, reviews, and approvals, and final output.
