Interactive maps have become a popular way to show the different locations of your business and give potential visitors a more in-depth look into what you do. Maps are also helpful for getting directions.
Yet, you may be wondering why your business should create maps online for your website. The answer is simple. People are visual beings and love to see things in a visual format. Having an interactive map on your website shows people where you are and where you operate from.
If you don’t have a map, then you need to get one!
Now, let’s get down to the nitty-gritty of why having an interactive map on your website is vital for your business.
People are visual beings
Used properly, an interactive map can be a great way to display your business’s location and geographic area. People cannot get their bearings (i.e., understand where your business is located) when they cannot see the map.
Next time you have to ask for directions or a ride, ask the person for their address. Chances are, the person will not be able to tell you anything without seeing a map of some sort.
A map is simple
In today’s fast-paced, information-packed world, people are looking for the quickest ways to get from point A to point B. With everything going on in the world today, it is not always easy to find time for directions.
With so much information out there, people only have a few seconds to figure out what is relevant to them. When someone looks at your website, they have a split second to decide whether or not they want to continue reading your page or jump ship and look elsewhere. If they see a map, they will know where you are located and may be more inclined to stay on your site.
Interactive maps have changed the game of online directions. Now, people can get directions right from your website. This is a huge step forward in online directions as it helps to simplify the process of getting from point A to point B.
The expectations game
People are more likely to stay on your page if they can visualize your company’s location and understand where you are located within a few seconds of landing on your website. People are aware of their surroundings and how far businesses are located from each other. People slightly understand the vastness of their world and understand the concept of “driving distance” for a restaurant, pizza place, or store.
If someone is on your website and you want to guide them to your business, you must lead them in the right direction. If you have an interactive map that shows your location, then people are more inclined to not leave your page and find a map elsewhere.
People can get directions right from your website
As mentioned above, having an interactive map on your page is a great way to show people where you are located. It may not seem like a big deal, but people love the ability to get directions right from your website.
People are more likely to visit your place of business if they know where it’s located. If they need help getting directions to your place of business, then they can find them right on your website.