Covid-19 has forced businesses of all scales to change their conventional business growth plans and adapt fast to the crisis. Companies have experimented with new ideas to drive customers and settle for a better future post-pandemic for the past two years. So, your new business should prepare well to tackle the crisis in your own way and keep in mind new strategies others follow.
Hiring employees and getting creative assets are the important steps for any business. You will need creative assets like graphic design, logo, and other visuals for your business. You can use an online logo creator to make your business logo, and a free design tool to design other graphic elements.
Apart from creative assets and employees, there are many other things that you have to analyze before making any changes to your business!
Here is what your business must ensure for sustainable growth in 2022
- Track customer journeys
One of the changes businesses make is paying attention to where their customers are in their buying journey. Previously, the focus was on marketing strategies and waiting for the customers to come and buy. Now, businesses are more interested in mapping customer interaction points.
So, for instance, the first point of connection could be an advertisement that the customers saw. From that point, the customer goes to your website to look for detailed information and hopefully make a purchase. Then, another connection point in the journey could be the customer looking for your after-sales service.
Such a customer journey is significant because it’s hard to find customers post-covid, and they’re crucial for business growth. A customer with a bad experience at any step will cut the journey short and leave. Worse, such an unhappy customer may advise others to keep away from your business.
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- Create a personalized customer experience
Business owners and marketers are now bringing customers to the center of their decisions and strategies. While even a few years back, businesses thought of marketing plans, and customers were on the sidelines. Now, most brands are reaching out to customers in every possible way.
Most brands now target a specific set of customers by resolving their pain points. They are gathering more information about their customers in multiple segments. Different customer personas are put in place to do that efficiently and within their budgetary means. Then, those personas are further fine-tuned and divided into different segments.
- Put purpose ahead of everything else
Brands have realized that they need to be more valuable and helpful to a target audience. Making profits is no longer the sole aim, and it is secondary. In 2022, therefore, leading brands will define their brand purpose with precision. So, businesses have migrated from being aspirational to creating strategies keeping the purpose in the center of everything they do.
Your business should not only define its purpose clearly but put it into action as well. Make sure that you know why your business exists and why you started it in the first place. You may have started to solve a particular problem or had a big idea, which was your purpose. Now is the time to bring that purpose into your strategies.
- Make your business mobile-friendly
The pandemic crisis has further consolidated customers’ mobile habits to search for products or services and buy online. Now that people have switched from desktop to mobile, the crisis should be another excuse for you to make your business mobile-friendly. You need to redesign your website for mobile devices and design the navigational features accordingly for the tiny screens.
A great mobile-friendly website shows navigational buttons that the users can tap on easily. It should give clean site-search options to the user. Most importantly, the load time should be quick.
- Explore more of social commerce
While e-commerce ruled the market, where people visit the sites to buy, in 2022, social commerce will become a potent tool to drive customers. Businesses have already started using networking websites such as Instagram, Twitter, and Facebook to promote and sell products and services.
If your social commerce campaign clicks, your potential consumers will retweet your content and like and share it with the world. That is how to drive people to enhance business reach.
Many social commerce types are prevalent today, including platforms for peer-to-peer sales, user reviews websites, course social shopping, social networked-based sales sites, and picklist sites. Keep in mind that sales through social media platforms will grow from the current $27 billion to $80 billion by 2025.
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- Use Multichannel customer support
Gone are the days when businesses used one channel to address customer queries. That approach is no longer effective as customers are on different platforms today and so a wise move will be to offer multiple-channel support. A company can activate several customer interaction touchpoints to provide a seamless experience to a target audience.
For example, brands can resolve customers’ issues through online and offline messaging, contract centers, community support, and social media. So, your business will explore each channel keeping its distinct way of conversation to reap the benefits.
- Utilize digital technologies aggressively
Do not assume that post-covid, the world will come back to normal offline transactions in a big way. Some businesses mistakenly halt their digital transformation after reopening the world economy in 2021. They need to be on the cloud to take the business to the next level.
Some reports estimate that by 2024, there will be 8.4 billion digital voice assistance. So, if digital voice assistance is the future, your brick-and-mortar operations will not effectively respond to your consumer base. Instead, your business should ensure the balance between human employees and intelligent robots.
- Switch to new ways of funding
Another good change you need to ensure about your business in 2022 is funding. Conventionally, the funding was centralized, and just one prominent investor was usually involved in providing the financial support. But that has changed a lot thanks to the decentralized finance movement.
Most businesses have switched to crowdfunding, acquisition for a particular purpose, and initial coin offerings [ICOs] to connect with investors and donors. So, the emphasis is to get finance from a peer-to-peer network using a public decentralized blockchain network.
- Make your organization non-hierarchical
Conventional ways of running a business involved having a rigid structure with one leader dictating everything and the other following. But now, companies understand that a more agile structure will help grow business. So, companies have recognized the importance of teams to respond to changes quickly.
The changing nature of work also has compelled to decentralize the structure. For instance, people now prefer working from home, and companies have remote workers as part of their strategy to attract talented professionals worldwide. Therefore, the need of the hour is that your business shift to having a flatter organizational structure, also known as a top-down pyramid structure.
- Emphasize brand values
During the pandemic, consumers switched to different brands frequently, negating the previous brand loyalty concept in marketing. Wise business owners know that they cannot drive consumers simply because of their brand name and loyal buyers. They understand that merely promoting quality, low price, and convenience will not attract the buyers’ attention. A company logo design for your business is but just one of the factors today to impress consumers.
Consumers prefer brands that can evoke trust, social responsibility, ethical sourcing, and sustainability. In addition, consumers are under the influence of different social unrests in 2020, which have resulted in social awareness and people judging brands on that scale.
So, your business must consider the changes while your competitors have already incorporated them into daily norms. But your circumstances and market conditions also be in your mind when proceeding with the changes.
Wrapping Up
In 2022, most businesses have switched from conventional methods to newer ones. They put a purpose of business ahead of everything else. Now, companies want to track customer journeys and create personalized customer experiences. They’re also exploring social commerce, digital technologies and making organizations flatter.
