Types of digital marketing, you now know about digital marketing, traditional marketing, hidden marketing, and many other types of digital marketing.
10 types of digital marketing
- Marketing through social networks
Digital marketers focus on social media marketing or social marketing. Social networks are especially important in marketing, which is why we made them high on the list.
Marketing via social networks is “one of the types of electronic marketing that refers to the process of bringing visitors to your website, or new customers for your services or products through social networking sites and networks.”
This means that sharing information and interacting with followers, fans, partners, or competitors on social media platforms, in order to promote your products, is part of digital marketing.
Social media marketing, in essence, is the use of conversations and interactions on social networks to increase awareness of a brand or product.
- Content Marketing
Content marketing is the art of using storytelling and valuable information to increase brand awareness in order to motivate your audience to buy your products or services.
Content marketing aims to build relationships with potential clients, becoming a partner rather than just an advertiser.
This means that content marketing is often used in inbound marketing with content-based approaches that focus on providing value to the target audience from the content.
SEO is the process of rationalizing and improving content or sites so that they appear in search results on search engines such as Google.
Search engines choose which sites to show to users based on the keywords on the site and the links that point to it.
This means that SEO is based on using the appropriate keywords or phrases in the content of the site that you want to appear in the organic search results, in addition to obtaining links pointing to the site.
- Search Engine Marketing (SEM)
While SEO sets the rules for getting unpaid search engine traffic, search engine marketing (SEM) focuses on using paid ads to get traffic from search engines.
Google Adwords is perhaps the most popular form of search engine marketing for the simple reason that Google is the most used search engine.
- Pay-per-click (PPC) ads
Similar to search engine marketing, there are other forms of pay-per-click (PPC) advertising, which are marketing methods in which the marketer pays an amount for each click on a specific link.
In addition to search engines, almost all social networks allow pay-per-click ads. These ads appear in the message sent to targeted social network users.
Note that many of these activities overlap, and cannot be clearly separated. The lines between the various types of digital marketing are often blurry.
- Affiliate Marketing
Affiliate marketing is a performance-based type of digital marketing.
In contrast to PPC ads, in affiliate marketing, the advertiser does not pay for the traffic, but rather for the conversions.
The commissions are usually high, but the advertiser will not be taking too much risk, as he will only pay for the conversions.
Affiliate marketing is very popular with bloggers and high-traffic site owners, these bloggers profit from selling other people’s products to their audience.
- Email marketing
Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers, you can build and bond with them.
By offering them the addition and interest through email updates, you can build trust, and ultimately, you’ll be able to convert a percentage of your audience into customers.
Remember that email marketing is not as easy as buying a list of email addresses, bombarding the owners with promotional messages, or simply sending one message to someone’s email.
You’ll get the best out of email marketing from your well-earned subscriber lists. Then you can turn your email list into a successful marketing channel, and you can use it in email campaigns to increase sales.
Many articles on digital marketing are satisfied with the seven types mentioned above, of digital marketing online. But, wouldn’t they rather call it an internet marketing list.
- Radio advertisement
You no doubt know what I mean, I’m talking about the breaks that cut your favorite radio show, where someone talks and tells you which car to buy, or which washing machine is best for your kitchen.
Many of these ads are annoying, and a few can be entertaining – at least when you first hear them.
- TV advertising
The TV ad isn’t dead yet: I’m talking about those commercial breaks that break you off from watching movies and soccer matches.
Although we are used to ignoring TV ads, TV ads still have some success in marketing.
- Mobile phone ads
Many of the types of digital marketing mentioned above can be directed to your mobile phone. This is called telemarketing. You are likely using Facebook, Instagram, and Google on your phone.
But there are some other types of marketing on your phone that do not fit into any of the above categories, and they are mobile advertising.