The COVID-19 pandemic has changed the way small businesses function today. They no longer operate solely in physical stores, as the customer shopping experience has gone digital. As a result, it is necessary to build a robust digital presence to attract more customers. Here are five technological investments your business needs to make today to reinforce online market presence.
1. Affiliate Marketing to Promote Your Products
Affiliate marketing is the process of equally promoting products on someone else’s website. You place an ad for another company’s product, and you receive a commission amount in return. With Google ironing out affiliate marketing policies, focusing on high-quality partnerships is key.Make sure you’re reaching out to relevant platforms within your niches and offering authentic reviews. If done right, it is a strategic and cost-effective way to promote your products.
2. Content Marketing to Better Project Your Brand
These days, businesses rely on end-to-end content marketing to strengthen their brand image in front of their customers. Whether it’s blogs, landing pages, website copies, or video scripts, it is essential to produce high quality content consistently to attract more customers. According to Content Marketing Institute Research, 61% of online customers in the U.S. purchase through a company blog. Usually, you’d need a copywriter and visual editor, but you should start with a content marketing professional to help you out.
3. Reseller Hosting
Reseller hosting is becoming a good investment option for small businesses with minimal capital requirements. With reseller hosting, you purchase hosting from a traditional hosting company and resell it to other small businesses. There is no hardware maintenance involved, as the hosting company takes care of it. Your profit comes from a small hosting fee that you charge to your customers. For a customizable website hosting experience, iPower Web Hosting will come in handy.
4. Robust HR Software
It becomes challenging to track employee productivity or carry out two-way communication with a remote and hybrid working setup. Many small businesses still follow a traditional way of carrying out HR activities through excel sheets, which lacks advanced automation. Now is a good time to invest in robust HR software to understand your employees’ needs through a single dashboard and keep them motivated.
5. AI-Enabled Automation
Artificial intelligence can help you solve a lot of minor backend issues that small businesses face. Virtual assistants or chatbots will grow further and become mainstream in 2022, which are all powered by AI and ML. Using cutting-edge tools, you can reduce human friction and save time and effort.
With AI, the customer resolution process becomes simple as well. Customers don’t need to wait in long queues to resolve their problems. Instead, a virtual assistant with Natural Language Processing (NLP) capabilities understands their challenges and solves them promptly. Research shows that 51% of customer representatives spend more time on repetitive tasks without AI than 34% of representatives without AI.
Going into 2022, ensure that you use the strategies mentioned above to grow your business. Whether artificial intelligence or marketing strategies, these trends will help you stay one step ahead of your competitors and better project your small business.