7 Things Every Designer Should Know About Making Banners

Berry Mathew

7 Things Every Designer Should Know About Making Banners

Banners are an essential part of digital design. They are used to promote products, services, and events, and they play a crucial role in engaging and converting users. A banner that is well-designed, optimized, and engaging can make a huge impact on the success of a marketing campaign.

However, creating effective banners is not always straightforward. There are many factors that designers need to consider, from choosing the right size and format to optimizing for speed and load time.

This blog post will explore seven things every designer should know about making banners. From understanding the purpose and objectives of the banner to staying up-to-date with the latest design trends, this guide will provide designers with the tools and techniques they need to create visually appealing, user-friendly, and effective banners.

  1. Selecting the Right Colors and Images

Visuals are a crucial part of any banner design, as they play a significant role in capturing the target audience’s attention. The colors and images you use in your banner design can significantly impact its visual appeal and effectiveness. Choosing colors that match the brand’s visual identity and complement the design is essential.

When selecting images for your banner, consider the following:

  • Use high-quality images that are relevant to the banner’s message and target audience
  • Avoid using generic, clichéd images that are often found in stock photo libraries
  • Consider using paid stock photos if you want high-quality, unique images that aren’t overused.

Using the right images and colors, you can create a visually appealing and engaging banner, helping to capture your target audience’s attention.

  1. Understanding the Purpose and Objectives of the Banner

Before you start designing a banner, it’s essential to understand its purpose and objectives. The role of the banner is to promote a product, service, or event and to convert clicks into conversions. To do this effectively, you must set clear goals and objectives for the banner design.

When defining your objectives, consider what you want the banner to achieve. Are you looking to drive traffic to a landing page, increase brand awareness, or promote a new product or service? Understanding your objectives will help you create a targeted, relevant, and effective banner.

It’s also important to define your target audience and consider their needs. Who are you trying to reach with your banner? What are their interests, preferences, and behaviors? When you clearly understand your target audience, you can create a banner that speaks directly to them and meets their needs.

  1. Choosing the Right Size and Format

The size and format of your banner are critical to its success. There are many standard banner sizes and formats, and choosing the appropriate one for the platform and device it will be displayed on is essential.

When selecting the size, consider the platform you will be used to display the banner. For example, if you’re creating a banner for a website, you’ll need to choose a size that is appropriate for desktop, tablet, and mobile devices. If you’re creating a banner for a social media platform, you’ll need to choose an optimized size for that specific platform.

In addition to choosing the right size, it’s also important to make sure that your banner is responsive. This means that it should look great and be easy to read on any device, whether it’s a desktop, tablet, or smartphone.

  1. Creating a Strong Call-to-Action

A call-to-action (CTA) is a crucial part of any banner design. The CTA is what encourages users to take action and convert. To be effective, a CTA needs to be compelling, actionable, and well-placed.

When writing your CTA, make sure it’s clear and easy to understand. Avoid using jargon or technical language, as this can confuse or turn off users. Instead, use language that is simple and straightforward.

In terms of placement, ensure that the CTA is highly visible and easy to see. Consider using contrasting colors or bold text to make it stand out.

  1. Optimizing for Speed and Load Time

Speed and load time are critical factors in the success of a banner design. If a banner takes too long to load, users are likely to leave the page before they even have a chance to see it.

To optimize your banner for speed and load time, consider the following:

  • Use optimized images that are lightweight and compressed well
  • Avoid using heavy animations or video
  • Minimize the use of third-party scripts
  • Use lazy loading to only load images when they are needed

By optimizing your banner for speed and load time, you can ensure that it loads quickly and smoothly, providing a better user experience for your target audience.

  1. Staying Up-to-Date with the Latest Design Trends

Design trends are constantly evolving, and it’s essential to stay up-to-date with the latest design trends to create fresh, modern, and engaging banners.

Consider incorporating the latest design trends, such as minimalist design, bold typography, and bright, eye-catching colors, when designing banners. By staying current with the latest design trends, you can create banners that stand out from the crowd and capture the attention of your target audience.

  1. Testing and Refining Your Banner Design

Testing and refining your banner design is important in ensuring its success. By conducting A/B tests, you can compare different versions of your banner to see which ones are most effective and make informed decisions about improving your design.

When testing your banner, consider the following:

  • Test different sizes and formats
  • Test different images and colors
  • Test different CTAs
  • Test different headlines and messaging

By testing and refining your banner design, you can ensure that it’s optimized for the best possible results.


Creating effective banners is a critical part of digital design. By following the tips and techniques outlined in this guide, designers can create visually appealing, user-friendly, and effective banners. From understanding the purpose and objectives of the banner to staying up-to-date with the latest design trends, this guide provides designers with the tools and techniques they need to succeed.