Lacking behind in your content marketing strategy? Are you sure your content streamlines with the latest SEO trends? If not, then you must focus on latest SEO trends that can drive fruitful outcomes.
We know that SEO is a long-term game—and while continuously spending time and effort in your SEO strategy over time, is what will actually improve your search rankings.
This article entails eight most important SEO tips that can boost your ranking.
Important SEO Tips Every Content Marketer Must Know
To boost your search rankings right away, there are some quick tips you can implement today. Or you can directly outsource to reliable SEO Services in Dubai. The choice is yours to make!
Work on your Keywords Quality
You’ll need a keyword analysis tool like Ahrefs to use for keywords. A successful keyword research tool can give you helpful suggestions for keywords, search volumes for each keyword, scores for how hard it will be to rank for a keyword, and how many clicks for each keyword recommendation you should expect.
Use long tail keywords as a newer site or if you don’t already have a high page rank, and pick the ‘low hanging fruit’ – the lower volume keywords that will be easier to rank for.
If you have a list of keywords, it’s time to categorize them according to pain points or people from your buyer, and create a calendar of material.
Today, social media is the big thing, and people have their profiles on all sites, such as LinkedIn, Facebook, Twitter, and Instagram. With almost everyone owning a smartphone now, access to the social media sites is easy, and they should be used by an entrepreneur to increase their online visibility.
Sharing content on Google+ in the top ranking is likely to yield because Google uses it to discover new content. This means that any information exchanged on Google+ is indexed quickly. Therefore, starting a Google+ group by setting up a Google Place page is essential for a content marketer.
Master your content creation methodology
For most content marketers, when they publish a new blog every day, they see the highest ROI for lead conversions. But if you don’t have the money to do so, it’s possible to start once a week.
However, you do want to strive for at least one blog a week, because your readers will forget about your blog if you do less than that.
Google likes websites which regularly update their content. So, if you have a blog, you want to make sure that you post new content on a regular basis, which will eventually increase your website’s SEO.
Write meta descriptions that are click driven
Meta description is the text line that appears in the search results below your titles or headings. Although meta descriptions do not directly impact search rankings, they are extremely important to help searchers see if they’ve found what they’re searching for and get them to click through to your content. So, make it convincing (and still have your keyword variations).
The length of meta descriptions shown by Google continues to vary, but they remain in the range of 120 to 150 characters.
In view of the above-mentioned tips, every content marketer should consider investing in SEO, and although the returns might not be immediate due to competition from keywords, constant technical problems that need to be addressed, among other factors, it will help you climb to the top of the ranks. Outsourcing your search engine optimization to a reputable agency helps you focus on your core expertise i.e. content creation. For a free consultation regarding your SEO strategy, click here.