Hospitals depend on the public for their success, and the public blindly relies on hospitals for their wellbeing. This is a mutual relationship that was forged over a long period of time, and in any case, every hospital should work towards protecting it. Focusing on improving public relations in a hospital brings about multiple advantages. This includes, but is not limited to, improved credibility and good relationship with customers. Generally, a good PR improves sales and trust, but what are ways a health facility can use to improve its public relation?
Before digging into our main topic, here is a question. What do you do to protect your nurses and doctors? Do you buy them medical shoe covers? Shoe covers protect your employees from contaminating the entire health facility. Doctors and nurses need the best equipment possible to do their job.
- Check your customer service
As mentioned earlier, the success of your business relies on customers. Bear in mind that any feedback from customers will determine if you will stay afloat, feasting on profits, or sink due to losses. So how do you capture and note customers’ feedback? Is there a way you can improve your hospital’s public relations through customer service?
Customers are most likely to be attracted to your facility if you provide excellent services. These services should not necessarily be how your doctors treat them, but it is how your staff contacts customers. Here are a few points to emphasize in order to improve your using customer services.
- Have a special team of social media pros dedicated to monitoring social media platforms
These platforms include Instagram, Facebook, and Snapchat, where your customers air their views. Monitoring them will ensure that any customer’s concerns or queries are noted and taken care of in a professional manner.
- Have a 24/7 customer support system
A hospital is one of the few places receiving numerous inquiries every hour; hence, having a customer support system that works round the clock is a fundamental need.
- Train your staff frequently
Despite your hospital’s management department employing the best customer care personnel, training them frequently helps harness their skills. These new skills, in turn, play a crucial role in safeguarding your hospital’s picture.
- Use promotions to raise your patient’s value and get the public following you
Currently, folks are gradually becoming conscious in response to social situations. As a result, patients are looking for a place where they will not only receive quality health services but also feel valued through promotions. These promotions may not necessarily be health-related stuff, but how you deal with the community is what matters—an example is offering free education on specific health topics. In the end, the community wills remember you for the good deeds you did which translate to good public relations.
- Remember to use social media as a propaganda machine
The main aim of a business is to reach as many customers as possible. This is possible if you impress the internet and social media. Likewise, social media is a good place to paint your hospital’s picture glamorously by engaging online influencers. If you correctly interact with online influencers and use them as a tool to bring the public to your side, your business will definitely get likes.
In this digital era, customers dig in social media for comments and reviews. They will carefully sift through your comments just to see how you respond to negative comments. To protect your hospital’s image, provide satisfying and polite answers to enraged customers. This will absolutely earn your company’s public relations basket extra points.
- Employ only qualified employees
Nowadays, finding a qualified employee equipped with perfect skills that can successfully implement working public relations strategies is difficult. Nonetheless, you will need to work hard and get at least one employee with vast experience in public relations to get your hospital’s picture on people’s frames.
Secondly, qualifications help to get doubting Thomas to trust you. For instance, if your hospital gets an employee with specialized qualifications in public relations, skeptics will believe in you, and that will improve your public relations.
- Listen to the public
The public is the chief critic you should bring to your side by listening to their grievances. This will automatically improve your public relation.