Ever wondered why do we always take the name of SEO when it comes to getting traffic on a website? Now, you may say that we have other options like PPC too; yes, that’s the option, but what about the organic reach? Well, for that, you need to do SEO on your website, and to do that, you look to hire a Los Angeles SEO, PPC Agency. But before you hire someone, don’t you know you should know some of the terms and procedure of how SEO actually works? If you’re looking for answers to this type of question, then this article is especially for you.
Gone are the days when you use to write some keywords on your website and then you started getting the traffic, as everyone was following these patterns and many spammers misused this thing, so search engines like Google decided to implement new algorithms and remove the old ways of indexing a website.
Initially, it was way too easier to rank a website on Search Engines, but now due to decent competition, you need to focus on many things. Now before we proceed further, some of you may have a doubt like:
What exactly is SEO?
Well, SEO stands for Search Engine Optimization, and it may be defined as a process of optimizing a website (including links, images, videos, content, layout) in such as way that it is properly readable by the search engine crawlers (bots). And once they properly crawl your website, they will start indexing the content of a website on the search engine results page. Based on how well you’ve optimized your website, the ranking will differ; if you’ve done all things in the right way, your website may come on the top of the search engine results page.
Now it’s time to know the factors responsible for a website to get ranked on the SERPs (Search Engine Results Page).
See, there are no limited set of factors that is publically announced by Google. But as per the research and some hints provided by the search engines, there are certain factors that are responsible for getting a better ranking on the search engine results page.
Let us first keep it short by explaining the key points that are responsible for a ranking of a website.
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
Don’t just assume that these are the only things; in reality, there are several things that you need to focus on every point.
We will first start with:
It is otherwise also known as On-Site SEO, which may be defined as a process of optimizing the content available on your website. Some of the vital points of On-Page SEO are:
- And more
In On-Page SEO, you have to focus on all the things that are visible on the site; for instance, if you’re using Headings, make sure that they’ve keywords within them; likewise, starting paragraphs, middle, and ending paragraphs should have keywords. Along with that, you have to write good meta descriptions and titles because this plays an important role when a person sees your website in search results, and it also helps to bring your website into SERPs. Not just this much, you also need to check if you’re using a good density of keywords; there should not be keyword stuffing or spamming of any kind.
Now let us move forward and know about:
As the name suggests, it is a practice that doesn’t happen on your website. In most common cases, Off-Page SEO includes link-building, which in simple words means getting a link from reputed websites to your website. And in Off-Page SEO, we have some common points are:
- Guest Posting
- Competitor Research
These points almost cover the basic requirements, though they themselves are quite deep, as if you go into Guest Posting, you need to look at several things such as their DA, PA, the ranking of the website, traffic, spam score, domain score, and much more. All this research is needed before you do Guest Posting. Likewise, you also need to do Competitor Research in order to know how they are generating links to their website and what strategies they are following. Unless you don’t have experience with SEO, you can’t entirely do this kind of research properly, and to do that efficiently, you need to hire a Los Angeles SEO, PPC Agency.
After On-Page and Off-Page SEO, what we have now is:
You might be thinking about what is Technical SEO? Or maybe you’ve never heard of this term before. Well, Technical SEO is defined as technical practices done on a website so that the website gets crawled by search engines robots easily. This type of SEO may also require you to change the theme of your website, layout, or structure because unless and until the structure of the website is not in an acceptable format, it will be hard to rank on search engines. Some of the most common things that are focused on Technical SEO are:
- Website Speed
- Site Structure
- Mobile Friendliness
If a website is not responsive, people will not visit that website again; likewise, if the speed of the website is quite low, people will leave the website immediately. Likewise, if the structure of a website is not in a good format, the search crawlers will have a hard time indexing your website, and so, as a result, your website will not be indexed.
This kind of SEO is optional and is only required if you want to focus on your local audience only. Here, local audience means focusing on specific areas, not the whole nation. In most cases, the Local SEO includes ranking on Google My Business Ranking, as when people search local services, they mostly see the GMB listing, and in fact, around 45% of businesses are only using the GMB listing.
So these were the top things that you need to be aware of in order to know how exactly SEO works. And if you think that you can do SEO on your own, then you may try, but what’s best for you is to hire a Los Angeles PPC Agency because it will help you save your time and money. Not only this, but you will also be able to get reports, track campaigns, and much more.