How Small Businesses can make SEO work for them

Rohan Mathew

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Search engine optimization (SEO) should not be an option for every business that’s been promoted on the internet.

Unfortunately, most small-sized businesses still don’t make a budget for optimizing their online presence for more visibility and profitability.

There have been different studies about how SEO effects business growth, and most researchers concluded that Search engine Optimization really worth the investment if done well.

Small and medium-sized business ventures should not run from competition but a quality online marketing agency should be hired for marketing.

A reputable SEO company should always be able to adapt their services to their customer’s budget.

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What is SEO in a nutshell?

SEO is all about being well placed in the organic (unpaid) search engine results – and that for specific key terms ( keywords), that your customers search.

For example, if you own a shop for smart home products, the keyword “smart home tech to prevent burglars” is one of the customers’s search queries, and you can also use suggested key phrases in your content writing and backlink anchor text.

For the search sites like Google, it’s about showing users the topics that are as relevant as possible to them in the first placements. 

For enterprises, it means you will only be placed well by Google if you provide your users with the relevant information for the search term entered. 

The huge advantage is that when your website ranks first, many relevant customers will come to your site and will be aware of your offer. 

This means that the traffic on your site increases and with it the number of inquiries from potential customers.

Why is SEO so important for SMBs?

Think about your own buying behavior – Most times, you probably go online to find the product or service that meet your expectations and requirements before you go for the most desired offer that fits your budget.

You should note that most customers do the same thing, they make enquiries from the search engines and social media for good and quality offers. 

When you visit search sites like Google, Bing or DuckDuckgo, you enter your search query and probably click on one of the first three results.

If your company does not appear in the first page of search engines for your targeted key phrases, your potential and targeted clients will not be able to find you and get to know the incredible offer you’ve.

Therefore, to get more clients to patronize you, you need to gain more search impressions by appearing on the first page of top search engines, and also improve your visibility generally on the internet by appearing on social media channels, bookmarks, podcast, press, etc.

Once you appear on page one of the search engine, you need to continue to optimize your page to top the search engine to get more reach and more sales because the Top of the search page is where your website receives the most traffic.

To learn both on-page and off-page SEO and more about small business SEO services, you can count on prostrategix consulting.

The Pros of SEO at a glance

SEO can really improve your business, however, results are not quickly felt on the business. SEO is a long term game and should be done continuously, there’s no end to improving your site for  more visibility and reach.

The following are just the basic advantages of employing SEO for your small business.

  • More website visitors / traffic

With a good placement in the search results, more visitors will be aware of a website and will also visit it.

  • Greater reach

New customers can be won with SEO – from local with local SEO to global audience. 

  • Stronger brand presence

A good ranking with the right keywords strengthens the credibility of your company.

Customers are more likely to click on top-placed brands and you can make the most of that with SEO. 

  • Competitive advantage

With the right SEO strategy, you can overtake even larger competitors, because everyone can, in principle, reach number 1 in the search results. 

  • Increased conversion rate

Sure, in the end SMEs want more sales and that is exactly what can be achieved through SEO and targeted conversion optimization. 

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How Much Does SEO Cost for Small and medium scale businesses

The prices for SEO can not be set across the board, because the cost calculation depends on many different factors such as the competition, the current state of the website and the specific goals. 

Your SEO actually starts from web development, that represent the core part of technical SEO.

If your website is not developed with UX and UI in mind, your on-page and off-page SEO may suffer.

If everything about technical SEO is fixed, and on-page is on point, you’ll only need to focus on off-page SEO.

The cost will now depend on the targeted keywords, its competitiveness, the targeted location and few other factors.