How To Employ GIS To Manage Your Business And Drive Growth

Rohan Mathew

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How To Employ GIS To Manage Your Business And Drive Growth

In the past, Geographic Information Science (GIS) solutions were primarily used in the construction and surveying, and building planning for the application of various planning maps, e.g. land use or development plans.

Now, the development of GIS solutions is now advanced, and geoinformation systems and services are employed in not only the real estate industry or geology but also in agriculture, banking, education, health, and others.

If you’ve already adopted geospatial technology in your business, Navmart can help to transform your business to drive growth irrespective of your industry, type of data collected, or the existing infrastructure you’re using.

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What is Geographic Information System about?

Geographic information systems are not just about planning maps but also extensive databases that provide information at the push of a button and then, it can be visualized graphically.

GI systems combine databases and methods that are useful for the processing and presentation of this data.

Geographic information systems enable geodata to be captured and processed, stored and managed, analyzed and researched, as well as presented in a descriptive way.

Advantages of Geoinformation systems

  • It provides data

If the necessary information is available as web services and up-to-date, decisions are easier to be made.

  • It analyzes data in maps

It helps with the right route description for visitors to the city or the optimal location for businesses.

GIS technology supports business development and companies and bridges the gap between supply and demand.

Geographic information system plays a central role in commercial space management, and it’s the key to optimizing site components.

Application Examples of Geographic Information Systems

GIS can be used across almost all industries as long as data processing is performed, and data analysis can help to improve output.

Today, I will be talking about a few industries and the impacts of GIS solutions in data processing, use, and improving outputs.

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Business Management

Geoinformation systems can be used in data storage, and in data analysis of business activities of a particular location.

If you have different branches, then GIS can be used to analyze the effectiveness of your marketing strategy on sales growth in that location.

GIS system can also be used to track the location of your customers, target potential clients, improve marketing strategy and increase sales.

Not only this but it can also be used to analyze your competitors’ marketability to your advantage and discover areas of low competition, then you can key in and improve your sales.

In the shipping business, the geoinformation systems can be integrated with other systems to provide instant data about shipping costs to customers.

Geo-information system is also deployed to keep data about the company’s fixed and liquid assets, staff, and customers in order to improve the workforce and enhance performance and growth in the workplace.

If the company is selling physical products, geoinformation technology can be used to set the price according to the different locations, and the distribution of the merchandise, and also monitor the whole process.

During the delivery process of goods, GIS is used to monitor the situation of the roads in real-time and plan another route easily if there’s an issue with the planned route.

By leveraging IoT sensor data, businesses can also monitor the conditions of their tools and get notifications of changes or malfunctioning of the tool.

Data is king and the more data you have the more your potential to improve your business and growth.

With devices going smart with the help of artificial intelligence, there is more data available for GIS to be broadened.


The application examples of geoinformation science or technology are unlimited.

GIS application has been broadened with the advancement in technology, especially in infrastructures of big data analytics, the internet of things, and artificial intelligence.

As these technologies advance, the potential use of GIS in business management and data processing.

Also, there are more sources of geospatial data available now to collect data for processing and to improve performance.