How to Increase Your Customer Base As a Small Business

Rohan Mathew

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There are currently 30.7 million small businesses in operation throughout the United States. Are you a small business owner? Have you been having a hard time trying to gain more customers?

Bringing in new customers is a top priority for all business owners, and it can be difficult, especially in the beginning. There are ways to expand your customer base and grow your brand, though. Listed below are some of the most effective customer growth tactics to consider.

Provide Excellent Customer Service

The first step to attracting new customers is offering top-notch customer service. If you do a great job of delighting everyone who patronizes your business, your customers will be more inclined to keep coming back in the future. They’ll also be more inclined to do your marketing for you and spread the word about the excellent service they received.

Never underestimate the value of good service. When you and your employees go above and beyond, it’ll always come back to benefit your business in the long run.

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Ask for Feedback

Part of offering great customer service is engaging with your customers and asking for feedback. Let them know that you value their opinion and ask them what they like about your business, as well as what could be better. You can talk to customers in-person about this, or you can send out surveys or invite them to leave reviews for your business online.

When you do receive feedback, accept it graciously. Remember, any feedback can help you to fine-tune your business and make it better, so don’t brush off criticisms or suggestions.

Start an Email Newsletter

An email newsletter allows you to stay at the forefront of customers’ minds and makes it easier for them to remember you. In the case of prospective customers, it also gets them more interested in what your business has to offer and increases the chances that they’ll actually make a purchase from you in the future.

A free newsletter is an effective marketing tool that’s easy to set up and distribute. With email marketing services like MailChimp, you can design a newsletter and send it out to your list in no time at all.

The hardest part is figuring out what you’re going to include in your newsletter. Consider using it to keep people informed about the goings-on at your business. You might also want to include helpful tips and tricks, and don’t hesitate to throw in special discount codes here and there to sweeten the deal.

Create a Blog

Blogging benefits your business and helps you grow your customer base in several ways.

First, when you have a blog and publish content regularly, you create new opportunities for people to find your business when they’re searching online for information that aligns with what you’re putting out there. Regular blogging and sharing your posts on social media allows you to get your posts out in front of a larger audience and invites those people back to your website.

Blogging also helps your search engine ranking and most UK SEO Services include blogging. This is because updating your website with regular content provides a good customer experience, increases trust with Google and acts as top of the funnel marketing for potential customers. The more pages you have on your website, the more opportunities your site has to show up on search engine results pages. If you want more people to be able to find your site from organic searches, blogging is a great option to consider.

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Make Videos

Video marketing is also beneficial for those who want to expand their audience. In fact, many people actually find video more engaging that blog posts. There are lots of different types of videos you can create for your business, including the following:

  • Product demonstrations
  • How-to videos
  • Behind-the-scenes videos
  • Interviews with customers
  • Interviews with industry experts

Post these videos on your website and share them on social media, too, to broaden your reach and your customer base.

Use Social Media

Speaking of social media, being active on platforms like Facebook, Twitter, and Instagram can help you grow your audience and build brand awareness. Make sure you’re posting on these platforms on a regular basis (at least once per day is great).

In addition to frequent posting, it’s also important to be an active and engaged participant. This means responding to comments on your posts and interacting with other people’s posts.

Partner with Other Brands

Collaboration is an effective customer growth technique that a lot of businesses overlook. When you partner with another, similar brand, you can reach a whole new set of customers and get more people interested in what you have to offer.

If you run a supplement store, for example, maybe you could partner with a local fitness studio for an event or promotion. This gives you access to people who can benefit from the products you sell, and your customers also get to learn about another new brand that they might not have been familiar with otherwise.


Outsourcing frees you up to spend more time focusing on growth. If you’ve been reading this list and wondering when you’re going to find time to write a blog, create videos, and set up a brand partnership, it might be time to take some items off your plate so you can dedicate time to growing your customer base.

Consider outsourcing administrative tasks like payroll or bookkeeping, for example. That way, you can lighten your load a bit without letting important aspects of your business suffer.

Measure Your Growth

If you want to know whether or not something is working, you need to measure it. Your customer growth is no exception to this rule.

To figure out if your strategies are working, make sure you’re monitoring customer growth and paying attention to how your base is growing or shrinking with time. There are lots of tools, including some that offer free trials, that make it easier for you to measure growth and identify where you’re losing customers.

Expand Your Customer Base Today

If customer growth is a top priority for you, these tips are sure to help. Start implementing one (or more) of them today and watch your customer base start to expand.

Are you interested in learning more about how you can grow your business and set it up for long-term success? If so, check out some of our other business-related resources today.