There are tens of millions of home-based businesses in the US. And with the ongoing public health crisis, that number is likely to grow.
If you’re thinking about running a remote business from home—or if you’ve already taken the plunge—then this guide will help you reach success and avoid some common pitfalls.
- The Psychology of Remote Business
As with many things, your perspective can make a profound difference. If you’ve ever been plagued by impostor syndrome, then you already know the importance of mindset.
On the one hand, you should avoid letting your home-based business bleed into the rest of your life. For many people, leaving work at the office is easier when the office isn’t physically in our homes. For a home-based CEO, it’s not so simple.
On the other hand, you don’t want to get too relaxed—or even lazy. When your office is your bed, you can easily find yourself at either end of this spectrum—either never getting a break or staying too cozy to get motivated.
Finding a middle ground is the key to success.
- Build a Professional Image
You don’t need to wear formal business attire when you’re running a home-based business. Though some people find the psychological effect of dressing up to be worth the hassle, it’s not always helpful for everyone.
But that doesn’t mean you shouldn’t be concerned with a professional image. Pay special attention to your business’s social media accounts and your website.
Imagine that you’re a prospective client, thinking about doing business with yourself. Google your business name and review the results. If you’re not impressed by what you see, then it’s time to put in some image work.
- Develop Processes
Whether you’re a pro at self-management or more of a slacker, it can help to build a framework of processes. You don’t have to follow your processes with 100% precision; you can think of them more as guidelines. Either way, it certainly helps to have a remote workspace workflow.
Of course, feel free to riff on it. The proof is in the pudding—that means a process is only as valuable as the results it produces.
- Maintain Communication Channels
If you’ve ever worked with others, then the chances are good that you know the value of communication. This is usually easier to do when you go to an office and share “facetime” with other people. When running an at-home business, it sometimes requires a more thoughtful approach.
Maintaining a roster of clients and customers usually requires proactive communication, good response times, and thorough follow-up. The same also applies if you have others on your team—including colleagues, employees, contractors, assistants, or anyone else you work with.
You’re the Boss
Running a remote business is more possible now than ever. Technology and culture and merging to create an ideal landscape for home-based CEOs. You’re in charge, so get busy and keep adapting to stay on top.
Do you have a question or comment about running a remote business? Leave a comment below!