If you are currently working on the development of a Magento e-commerce site, you should have a strong understanding about the important elements that contribute a lot towards the design of it. Then you will be able to come up with the best possible design for the Magento e-commerce site, which can assist you with attracting more customers and securing more sales. Here are 5 of the most important elements that should be included in your Magento design.
Having a simple user interface
When designing a Magento e-commerce store, it is important to keep everything simple as much as possible. That’s because the mobile screen size is limited, and you will need to deliver an appropriate experience to the people who visit from their mobile devices accordingly. A simple user interface would deliver better functionality to the visitors. On the other hand, you will need to pay more attention towards keeping more open screen space. You will then be able to take advantage over the mobile screens. No matter what content you include in the web pages, you need to ensure that the UI is functional and clear. On the other hand, you will need to think about using different elements effectively. Still, you should keep them to minimum.
High quality images and product descriptions
People who are shopping for what they want from your online store would not be able to see the products that you are offering to them. Instead, they will be assuming your product based on the descriptions and images you have. Due to the same reason, it is important for you to develop detailed product descriptions. On top of that, you need to make sure that you are including high quality images on the Magento design as well. Then you will be able to assist the people to get a better understanding about the products that they are about to purchase.
A detailed product description can help you to overcome numerous confusions that people who come to your Magento website have to face. If the product description is confusing, the customers will probably look for the same product offered to them in another store. As a result, you will end up with losing your customer. The same is applicable for the images as well. You must refrain from using treated images as much as possible. It is important to use realistic images, so that you will be able to set up expectations for the people and get them to purchase what you are offering.
Focus more on swiping
It is better if you can build functionality on the Magento e-commerce store, where you allow the visitors to go ahead with swiping content. This will help you to deliver an intuitive experience to the people who visit your website through their mobile devices. In fact, the swipe actions that visitors would do on the website will help you to deliver a fluid experience to them. You will just need to build functionality accordingly, so that you can get the most out of it. For example, you will be able to see how swiping action is present in numerous Magento e-commerce stores out there, such as Twitter and Pinterest. You need to take inspiration from them and include swipe action on your mobile app accordingly. You can think about using universal swipe layouts, which the visitors are familiar with.
Mobile functionality
It is essential for you to ensure Mobile functionality in the Magento e-commerce site that you are developing. Most of the people who are accessing your ecommerce site would be from mobile devices. If your online store is not a mobile responsive one, it will not be possible to deliver a positive impression to those people and convert them. Hence, it is highly important to ensure mobile responsiveness of the online store. When you have a properly mobile optimized e-commerce site built on Magento, you don’t have to worry about getting any mobile app as well. That’s because people will be able to proceed with their purchases without encountering any struggles.
Shopping cart and payment gateway
You will need to ensure that you deliver an impressive experience with shopping cart and payment gateway of your ecommerce site as well. This will contribute a lot towards the increased chances that you can secure with converting more people.
According to recent studies, it has been identified that most customer journeys would end when the customers are trying to make the payment. If you don’t want that to happen in your online store, you should make the process convenient for people as much as possible. This is where you will need to be paying your attention towards the user-friendliness of shopping cart and payment gateway.
For example, you can think about making the shopping cart and payment gateway accessible without a problem. People should be able to add all what they want into the shopping cart without a struggle. Then you should direct the users from the shopping cart to the payment gateway through a convenient interface. This will help the people who buy products from your store to easily complete their purchases, without encountering any major struggles. As a result, you can end up with increasing your conversions.
Final words
Magento is one of the most effective platforms available out there for you to use and build an ecommerce site. However, you will need to understand how to make your Magento store deliver the best experience to all the people who are about to buy what you offer. If you can do that, it will be possible for you to end up with securing amazing returns out of the Magento store. This will eventually assist you to get more people to buy what you offer. Hence, you can end up with securing the ultimate objective of your ecommerce store.
