Social media is an awesome tool for businesses of all shapes and sizes, but it’s all for nothing if you struggle to effectively attract your ideal customers to your website. With that in mind, let’s jump straight into how you can drive more traffic from your socials and bring it home!
Every single online profile that is associated with your profile must be perfectly synced up.
- The correct business name.
- The correct NAP details (Name, Address, Phone Number).
- And the appropriate branding (logo, colours, language, etc.).
Each account should serve as a mini-landing page of sorts that accurately communicates your brand, your values – and more importantly your value proposition.
Make no mistake; you don’t need to write thousands of words of content in your social bios; just give your audience enough to pique their interest with a desire to learn more by heading to your main base of operations (i.e., your official website).
2. Don’t neglect the less popular platforms (if they are viable)
Do you have a rather visual product? If so, then Instagram is not the only valuable platform for you to be active on. In fact, Pinterest, contrary to popular belief, is an incredibly powerful (and yet woefully underutilised) tool.
Just because a social media platform is less popular on the whole, it doesn’t mean that your ideal customers aren’t using it – or that you can’t leverage it to your advantage.
Do your audience research, identify where they’re hiding, and go get ’em!
Using the same Pinterest example, you can “Pin” your blog posts to the app, invariably increasing the number of people finding their way to your website.
Reddit, Hubspot, Quora: they each have their place and you can gain a lot of highly qualified leads from these platforms if you utilise them well.
3. It’s all about timing
Identify which social media platforms have the most active users on which days and at what times – and then post accordingly.
If you time your social media content publishing right, you’ll significantly increase your engagement – and indeed the number of people who click-through to your website.
There are all manner of social media scheduling tools at your disposal so get to it!
You should already be investing your resources into creating exceptional, high-value content that your audience will be tempted to share with their peers. Of course, in order to get the most shares, you also need to make it easy for them to do so.
Whenever you publish a blog post on your website, make the social sharing buttons prominent and encourage your readers to do so with a well-written CTA.
For every social share you get, there are yet even more potential customers ready to click-through to your website for further interaction.
5. Be responsive and engage with your audience
If you never respond to comments on your social media profiles, eventually your audience will stop bothering.
The key is in the title: “social media” – That doesn’t just apply to your audience; it applies to you too!
So, join the conversation, be responsive, and actively engage with your audience. When you go out of your way to acknowledge those who interact with your social media posts, you’ll significantly increase the chances of them feeling obliged to head over to your website.
That, and it’s just good, old-fashioned, quality customer care.
Bonus – Know your audience
Want to have the best possible chance at attracting high-value prospects through your social media accounts to your website? Well then you better start doing your research!
The more you know about your audience (besides age, gender, and location), the better positioned you will be to create content that genuinely resonates with them.
For example, if you are advertising on social media in Singapore, then you should create geo-focused content that is relevant to Singaporean residents and business owners.
Conclusion: You could always hire the pros
It might seem like having one dedicated in-house social media management employee will be enough. Or that delegating some extra tasks to an employee on top of their usual duties will cut it.
This is a mistake. The fact is, effective social media marketing is more than a full-time job; it is a very time and resource intensive activity that is often best left to the professionals.
In any case, we hope that the above points prove useful to you and that you can successfully start attracting more traffic to your website today!
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